It’s “Just PR”
When I was a teenager, I would listen to the rock opera “Jesus Christ Superstar” over and over again, especially because Ian Gillan, lead singer of rock band Deep Purple, sang the part of Jesus. In the title song there is a line, “Could Mohammed move a mountain or was that just PR?”
Now, having nothing at that point of my life related to the profession of public relations, I took the line to equate “PR” with trickery or some level of deceit. I learned later, of course, that the positive good coming from public relations professionals far outweighs the bad. But we’re not perceived that way by a good percentage of the population, and as PR people we know that perception can be everything.
You hear the phrase a lot. It’s “just PR.” When used, it means that someone believes words and images are being manipulated to portray an untruth. So why, then, would anyone want to major in public relations — and then work in it — if the field is often maligned as spin and false communication? I wonder how you would answer that question. Because you will be asked. Your thoughts?