I’m not sure why I feel obligated to blog about the Super Bowl. The amount of hype leading up to this game is astounding and nearly all of us get involved at some level, even if we don’t watch the game. Millions celebrate at parties and many only watch the commercials (also hyped, if not only for their $3 million price tags) without caring about the outcome. I’m writing this just before game time, so I have no idea about the outcome, and I really don’t care since my home teams aren’t there.
Is good public relations the reason for all this attention? Yes and no. The Super Bowl hype is really about marketing and promotion–both very close relatives of PR–but not PR in the purest sense. But PR professionals do play a major role in all this hype. The PR people for the teams, the NFL, the media, the stadium, the City of Dallas, the players, and so many related entities play important roles in moving messages, creating images, raising awareness, et cetera, et cetera. PR professionals must manage the public image of all of these entities and smooth out any bumps their clients and organizations may have along the way to the big game–and after. I’d guess there are hundreds of PR people involved in the Super Bowl–or any major event for that matter. Which points to another, very encouraging fact for we “PR-types:” it means there are lots of PR jobs out there.