This is the time of year when we’re all expected to pause and give thanks for the good things we have. For me, I’m thankful for the opportunities my public relations career has given me.
Name another career where you can write copy for a web site in the morning and host an event for hundreds of people at night? A job that has you communicating the benefits of recycling and moments later staging a press conference about real estate fraud? Where you could run a political campaign, do marketing for a furniture store, design a newsletter, and choreograph an awards ceremony? In my 28 years as a PR practitioner I’ve worked for a large corporation, a couple of small not-for-profits, a town government, a dozen or so candidates for office, three colleges, and several years as a consultant. I’ve had periods of time when I made a lot of money and times when I’ve struggled. There were days when I was overloaded with work and days when I’ve scrounged for it. And now I teach it. How fortunate I am!
That’s why I’ve become such a huge cheerleader for our chosen industry. It’s diverse, it’s exciting and there’s no other like it. I’m thrilled when I enter a classroom of public relations students anxious to begin their careers. Most of them understand it won’t be easy at first, especially after they realize the breadth of knowledge and the motivation they need to succeed. But I suspect those of us who have been doing this for a while would all agree that this is the best job in the world. And now sharing it with 60 students every semester at a wonderful university is the icing on my career cake. I’m so thankful.