It’s no joke to say that many Jewish Americans celebrate Christmas by going to a movie and having Chinese food for dinner. Theatres and restaurants are open, stores and just everything else are closed, so Chinese food and a movie it is!
I find myself this morning writing my weekly blog, which I’ve done every Sunday morning since this year began. I’ve been making my PR plans for 2011, beginning with the publication of my survey of Long Island’s not-for-profit organizations (NFP) in January. The results of the survey will put numbers to what we already know: these institutions, large and small, struggle to get their messages out due to a lack of money, staff, training and other resources. The results of the poll are revealing yet not surprising.
Hofstra’s PR Campaigns classes and similar college courses–plus PRSSA’s student agencies–have reached out to not-for-profits to assist. This past semester, for example, my students helped plan and run successful events for both the Long Island Arts Alliance and the Adoptive Parents Committee, and created materials in traditional and social medium for i-tri, a small group that helps troubled teenaged girls. Their efforts were tremendously appreciated because they were able to provide the staff and expertise that these organizations can’t afford. In 2012 I’ll be working on other ways for these groups to “do” PR on a shoestring, as the need is so great.
My holiday joy includes and extends beyond my Christian family and friends this year. It’s also felt in the work we’ve done for these groups who do so much to help others, whether related to the arts, prospective parents, challenged children and so many more in need. I am so much looking forward to doing more of this kind of work next year, and I’m grateful to the university, its students and its programs, for allowing me to be a part of these efforts. So Merry Christmas!
Now, which movie to see today? Your thoughts?