Keeping my PR resolutions

      4 Comments on Keeping my PR resolutions

Jeff Morosoff, Asst. Professor/Public Relations, Hofstra University

OK, so I was going to take the week off from blogging, since this, my Sunday morning ritual, falls on New Year’s Day. And I did celebrate into the wee hours, so I’m not fully functional quite yet. But I resolved a year ago to post something here every week without fail, so I’m keeping this resolution.

For 2012, I’m resolving to continue to spread the good word about PR, its necessary role in our information-soaked world, and its elevated status as a function of management for organizations large and small. I’ve got at least three major and somewhat daunting tasks to accomplish in the coming weeks: the publication of my survey of not-for-profit organizations, the coordination of PRSSA’s regional conference, and the formation of a graduate program in public relations at Hofstra. My colleagues and I will also launch a new PR Tools and a combined Research and Case Studies course in September, and there’s the possibility of running a fall or winter conference for not-for-profits on how to “do” PR on a shoestring budget. And let’s not forget the excitement and tremendous learning experience that the 2012 Presidential Debate will bring to our campus in October.

Yes, this is going to be an exciting year for public relations and the tiny role my students, colleagues and I are playing in advancing the profession. And on a personal note, 2012 will be the year my fourth child will graduate from high school, the house I’ve owned for years will be put on the market, and I’ll become a grandfather for the first time–any minute now. Yes, an exciting year is ahead indeed! Your thoughts?

4 thoughts on “Keeping my PR resolutions

  1. ron gold

    Sounds like a great plan. I have picked up a few not for profit clients this past year and have gotten great press for them. Would love to help you anytime Jeff

  2. Vanessa

    Happy New Year Professor Morosoff! This is going to be an exciting year. I will see you back at Hofstra in a few weeks and hopefully I can help a little in your goals to grow the PR profession.

  3. Phil Hecken

    Sounds like a very full plate!

    Indeed, unless the Mayan’s are correct, 2012 could be a watershed year in many ways, especially for those in the PR field. Best of luck in all your endeavors, especially your three major (short-term) goals and 2012 overall plans…plus your impending grandfatherhood!

    Here’s to a great 2012.


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