I’m a big proponent of lifelong learning. I truly like going to conferences, workshops and classes where I can enhance my knowledge and connect with professionals. I enjoy occasionally serving on panels and was honored to participate in the Society of Professional Journalists’ conference this weekend, joining senior PR colleagues in a presentation on crisis PR.
Next week’s Public Relations Student Society of America’s (PRSSA) regional conference, “Back to Basics,” is being staged at Hofstra March 30-April 1 and both students and PR professionals should not miss it. You can come for three days of events or just come to the superb panel discussions planned for Saturday the 31st.
The Saturday panels feature two dozen top PR professionals who will share their knowledge on topics including writing, pitching, public speaking, crisis PR, entertainment PR, public service PR, and more. These guest speakers include PR people from the New York Giants, the FBI, PRPLI, several major public relations agencies, corporations, and sole practitioners. The keynote address will be given by Fraser Seitel; he wrote the fundamentals textbook used by many Hofstra PR majors. There will be time for networking with the speakers, Hofstra alumni and other guests who are in a position to lead students to internships and jobs.
This will be time and money extremely well-spent, and I’m really looking forward to it. Registration cost is $40 for Saturday only (including breakfast and lunch); $55 for the whole weekend; or $115 for the weekend events plus a ticket to see “How to Succeed in Business Without Really Trying” on Broadway Saturday night after the panel presentations. You may register by clicking here. You can also look for “Back to Basics” on Facebook at “Back to Basics by Hofstra.”
For PR students, lifelong learning begins here. I am quite serious that this is the one event you should not miss. Whether you’re planning to have a career in PR or just want to sharpen your basic skills, you really need to be at this conference. Your thoughts?