David Chauvin is a scary guy. Despite his boyish looks and easy smile, you don’t want to come into work hung over when you’re reporting to David. The director of public relations services for Great Neck, N.Y. firm Zimmerman/Edelson, Inc. doesn’t even want you to come in on time; he wants you there a half-hour early and expects you to stay late. And he wants you available at night, on weekends, and even holidays if that’s what it takes to get the job done.
David wants you to read four newspapers a day, read PR and media blogs, and be really, really aware of what’s going on in the world. He wants you to know how policy and laws are made, who are the major players in decision-making and how many elected seats there are in the state legislature. He doesn’t need you to be a great writer, but he needs you to want to be a better writer than you are. He wants you to dress appropriately and be personable and ambitious. And you’ll happily do this while making $30-35,ooo a year.
David Chauvin, in effect, wants you to be like him. His very presence says “PR pro.” This is a guy who talks the PR talk and walks the PR walk. Speaking to a group of Hofstra public relations seniors, his classroom call to action was eye-opening and inspiring, and he injected the room with a healthy dose of reality. After his appearance, the students were left shaken and stirred, some realizing that graduating in three weeks means life is really about to change. And it is.
Demands are high in the PR profession; in fact, “public relations executive” was listed by careercast.com as one of the top ten most stressful jobs you can have in 2012. But David Chavin doesn’t seem stressed–not one bit. He clearly loves his job. I predict that most of these new graduates will, too. Your thoughts?