If PR is often about promotion, then I’d be remiss if I didn’t highlight a half-day PR “boot camp” being held this Tuesday, June 12 at the Adelphi University Hauppauge Center by the Public Relations Professionals of Long Island (PRPLI) As board members of the area’s trade organization and co-chairs of its Program Committee , Adelphi’s Kali Chan and I put this event together. We’re sure it’s going to be a very valuable day of learning and networking for professionals and students.
PR seminars often feature topics like social media, branding, media pitching, etc. The “boot camp” is titled “Pitching to Niche Media/Catching Great Images” and it’s an opportunity to gain “extra” fundamental skills by attending all four of its unique workshops:
- “Engaging Hispanic Media” will feature Mónica Talán, senior vice president of Corporate Communications and Public Relations at Univision Communications, and David Henry, president and founder of TeleNoticias.
- “Pitching Niche Publications” is presented by Alan J. Wax, president of the Melville-based public relations firm, WaxWords Incorporated. Alan was a long-time Newsday reporter and before establishing his own public relations firm in 2005.
- “Creating a High Quality Video on a Low Budget” features Waldo Cabrera, owner and executive producer of MyLITV.com.
- “Photography Tips for PR Professionals” will be taught by Angela Marshall, professional photographer and interactive production manager, Nassau BOCES Communications Office.
Registration for “Pitching to Niche Media/Catching Great Images” is an extremely reasonable $20 for students, $40 for PRPLI members, and $60 for non-members. The program takes place from 8:00 a.m. – 1:15 p.m. at the Adelphi University Hauppauge Center, 55 Kennedy Drive in Hauppauge, N.Y.
I’m bringing my entire PR Fundamentals class; you should bring yourself and other PR practitioners. This is a chance to expand your PR skills and knowledge on topics you don’t often see. And a full, hot breakfast will be served! Your thoughts?