PRepared for anything

Games of Thrones

Game of Thrones, before the wedding abruptly ended

Game on!  Not the thrones-filled game that upset HBO viewers last week.  The big push for the new Master of Arts in Public Relations program in Hofstra’s School of Communications is happening now, and we’re accepting applications–and new students–for this fall.

Hofstra’s new M.A. in PR will emphasize writing, communication tools, management, and strategy.  I’m thrilled to be leading the charge for this program, and I’ll be hosting a webinar at noon on Wednesday, June 12 to provide information and answers.  There’s also more info and a downloadable brochure on the M.A. in PR web site.

But why earn a master’s degree?  There are lots of good reasons, but Cecilia Capuzzi Simon summed it up quite well in the Washington Post: “For those who want to shore up their worth in their chosen profession, boost their salaries, switch careers or even simply wait out the bad economy while adding to their academic résumés, the case for earning a master’s degree is strong.”  And with approximately 30 percent of Americans holding bachelor’s degrees and only another 11 percent adding a master’s, earning an advanced degree clearly gives individuals an advantage over the workplace competition.  The U.S. Department of Labor’s Bureau of Labor Statistics reports that the average salary of people with graduate degrees are 22 percent higher than of those with a bachelor’s.

Why get a master’s in public relations?  The Bureau says the fields of advertising, marketing, promotions, fundraising, and public relations will see a 12 to 16 percent increase–close to 300,000 new positions–this decade.  Those who have earned four-year degrees in marketing, journalism, the arts, and pretty much any other field could strongly benefit from an advanced degree in PR.  Let’s face it…we live in a world where communicating messages effectively usually means the difference between success and failure.

Game of Thrones audiences were shocked by the show’s blood-soaked wedding last week.  But if you read the book, you knew it was coming.  If you have more information, you’re better prepared for anything…much like earning a master’s degree will do for you.  Your thoughts?

2 thoughts on “PRepared for anything

  1. Bert Cunningham

    Congrats on the new program. I’m predicting it will be a huge success for Hofstra and the students who participate. Well done, Jeff.


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