Seinfeld's hilarious online PRoject

David Letterman joins Jerry Seinfeld in Paul Newman's souped-up Volvo wagon

David Letterman jokes with Jerry in Paul Newman’s Volvo wagon on “Comedians in Cars Getting Coffee”

I’m a huge fan of Jerry Seinfeld.  As a fellow Massapequan, I’ve been proud that we grew up in similar surroundings and that he’s still a Long Islander.  The megastar now lives in one of the Hamptons’ largest homes, complete with its own baseball field; he also owns a multi-million dollar collection of Porsches.  Since TV’s “Seinfeld” topped the ratings for most of the ’90s, the show has made more than $3 billion in syndication.

So then why is Jerry Seinfeld producing, directing and starring in a hilarious, weekly, roughly 10-minute long “talk” show called “Comedians in Cars Getting Coffee”, which can be seen only online?

In a self-authored article in this week’s edition of Entertainment Weekly titled, “My Internet Show About Cyber Nothing,” Seinfeld states that no one should scoff at the notion that he’s doing such a project. “Some people think I’m too big for the Internet, and that irritates me more than anything,” he says. “I really love this very intimate relationship I have with the fans of this show.  I get a lot of feedback.  When the show is running, I like to be on Twitter.”  He notes that he’s been approached to put “CICGC” on television, but he’s resisted. “This is television, as far as I’m concerned.”

I’m fascinated that Jerry Seinfeld is taking this original program straight to us via the Internet.  I like that he, like we PR professionals, understands the world is experiencing just the beginning of a communications and entertainment revolution, and he wants to be part of it.

“(The Internet) is obviously the greatest medium in the world, but it’s so completely ill-defined as this stage,” Seinfeld writes. “We still haven’t figured out what this thing is, but I think it’s because it has so much unfathomed potential.”

It’s increasingly commonplace for content to be found only on the Internet.  Jerry’s right: the revolution is here and it’s damn exciting for public relations practitioners–and megastars–to be part of it.  Your thoughts?

One thought on “Seinfeld's hilarious online PRoject

  1. Dianne Baumert-Moyik

    Jeff, thanks for introducing this to me. I think it is brilliant and so funny! It is all about trying to leverage the available technology vehicles to foster creativity and reach audiences. Bravo to Jerry!


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