Climate change could really use some positive PR right now.
President Obama announced new steps last week to cut carbon emissions, promote energy efficiency and boost solar power. “There are cost-effective ways to tackle climate change and create jobs at the same time,” he said. The president added that 300 organizations and companies have pledged to expand their use of solar energy, which he noted is getting cheaper and easier to use.
There’s overwhelming scientific evidence that humans are contributing to climate change. But many Americans aren’t buying it. In a January Wall Street Journal/NBC poll, “just 27% of respondents said addressing climate change should be an absolute priority this year, with 41% saying that it could be delayed until next year and 29% saying it shouldn’t be pursued.” The same poll revealed a sharp difference in the way Republicans and Democrats view the issue, with 40% of Democrats said addressing climate change should be an absolute priority, compared with 14% of Republicans. A Public Policy Polling survey last year found 38% of Americans believe global warming is a hoax.
As part of the public relations war being waged on the issue, BarackObama.com has devoted pages and pages of Republican politicians’ quotes which ridicule how they’ve been ridiculing climate change. A small sample includes Sen. Marco Rubio in an interview with CNN this week, saying that the president was “not a meteorologist” and “it’s enormous stretch to say that every weather incident that we now read about–or the majority of them–are attributable to human activity;” and Rep. Dan Benishek. who is also a physician, saying that climate change is “all baloney,” “just some scheme,” and “unproven science stuff.”
Lately, most nightly news reports lead with weather disasters throughout in the country. And as we know, our local weather has been pretty bad in recent years. Scientists with no political agendas say we’ve been hurting the environment for years and we’re starting to pay the price. Climate change is happening and it’s time to get the public to believe it so real action can be taken. Maybe a good PR campaign will help. Your thoughts?