Everyone should have something to point to
Something to be proud of
Look what I did, see what I’ve done
I did the job, I was the one
— from the musical “Working“
I felt kind of proud this week when WordPress electronically congratulated me on reaching 200 times that I’ve posted here on Public Relations Nation. It meant I haven’t missed a week in almost four years and I’m actually surprised at my consistency. You see, despite my somewhat organized persona, I can be quite the procrastinator and it sometimes take a lot of effort to get me to start–and finish–a job. Of course, working is much easier when you enjoy it, and writing this little PR blog for my students and colleagues is something I can point to.
Speaking of working, this past week Hofstra’s Public Relations Student Society of America (PRSSA) chapter hosted several faculty members who revealed the paths they each took in their PR careers. A student asked how she could distinguish herself among her fellow student interns. The PR program’s newest faculty member, Kara Alaimo, responded, “Work really, really hard.” Professor Alaimo, who held multiple internships during college, noted that she earned positive feedback from her supervisors because she always gave every task her all.
As questions about jobs and working flowed, other faculty members expressed that success really only depends on what you’re willing to invest. They also advised the 40 students gathered to stand out by “finding something you love and really excelling at it” and “keeping an open mind about your future” and “making your boss’s job easier.”
Some marketing people call the something that makes a product or a person different and special a “unique selling proposition.” This concept forces us to find what makes us different than others who will be competing for the same jobs. We need to find our passion and do something really well–and then ensure that others see and recognize our efforts. Because as we achieve whatever we define as success, we all need something to point to, something to be proud of. Your thoughts?