An outsider's PeRspective

      3 Comments on An outsider's PeRspective
A note from Jeff Morosoff: Hofstra Honors College students in my PR Fundamentals class are required to submit guest blog posts throughout the semester. The following was written by Areanna Rufrano.  

Areanna Rufrano

Areanna Rufrano

This past summer, I had the wonderful opportunity to work as a legal intern at NBCUniversal. The company’s corporate environment allowed me to met many extraordinary people and observe the daily work flow. Upon mingling with the other interns on my floor, I learned that the office adjacent to mine was designated to the company’s corporate social responsibility department. I was unaware at the time that this was a subdivision of public relations. Looking back at it now, I realize how attentive and involved those employees were to every single aspect of the company. My experiences with them and enrollment in this class has helped me better understand the comprehensive field of public relations.

As a television and business major, I have studied extensively the history and principles of modern-day media. However, my curricular and personal knowledge of TV has only been focused on the industry’s production process and business management. But after being introduced to the functions of a public relations department/agency, I see how important it is to a client/company’s publicity, especially in the entertainment area. In addition to this, I am now collaborating with a number of PR majors and club presidents after becoming the new social media producer for Hofstra Today. Working with them has given me a better insight to the field as well as a first hand PR experience.

Now knowing more about the public relations field, I have an outstanding sense of admiration and respect for those working in the industry. I realize that I have only been exposed to a small portion of public relations, but their efforts in other areas and businesses do not go unnoticed. The professionals in this field are true Renaissance men and women, adept in all forms of communication and many other important skills. I may have not been too familiar with the profession at first, but now I have a better perspective of what public relations actually entails.

3 thoughts on “An outsider's PeRspective

  1. Laura L.

    I hope to one day have an internship experience as amazing as you have had. I have only just begun my education in PR, but I am looking forward to the future and the opportunities I will have work at great organizations and companies, as well as expand my knowledge on public relations.

  2. Meredith O'Connor

    NBC universal is such a huge company to be a part of, must have been cool to meet contacts that were affiliated with such historical icons in our culture.

  3. Natalia Dutt

    Congrats on having a super cool internship! I feel the same way being a journalism major. I had no idea what I was getting myself into with this class/ had really no idea about the industry! It is really good to have insight to this industry since we’ll have to work with them in our future careers.


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