At the Hofstra Chapter of the Public Relations Student Society of America (PRSSA) annual conference yesterday, there was no shortage of expert perspectives from presenters. Approximately 75 students heard from 16 professionals, delivering their valuable experience and wisdom through six workshops and a networking luncheon.
Here are just some samples of the sound advice from our students’ guests. Their expertise speaks for itself:
Jake Mendlinger of Zimmerman/Edelson — “I like to read resumes from the bottom, up. I want to know you can do the job, and that you’ll be able to do more jobs later. I want to see where you were at the beginning and how you came up to where you are now.”
Hilary Topper of HJMT Public Relations — “Use free tools such as Google Alerts! I want to know what people are saying about my clients–and about me.”
Professor Peter Goodman, formerly of Newsday, now at Hofstra — “Make sure the reporter has the beat for the story you are pitching and that you’re pitching to the right person.”
Allison Nichols of Examiner.com — “From a reporter’s point of view, the worst thing a PR person can do is promise something and not follow through.”
David Chauvin of Zimmerman/Edelson — “Never stop being a student. Technology changes and there are new platforms all the time. You have to stay on top of it.”
Lisa Jablon of Hunter PR — “You always have to be on your toes about the world around you. You should be consuming news on a daily basis.”
Kerstyn Dioulo of Glow Connection — “People are always watching you and what you do. I pride myself on hard work and putting the clients first.”
If I could add a thousand words, I’d still be unable to include all the terrific advice from the PR and journalism experts at the conference. It’s always worth the time–even on a sunny Saturday–to listen and learn from smart, experienced people. Your thoughts?