It’s the end of another semester and I hope my students–and everyone reading this blog–had a productive 15 weeks filled with learning. I sure did.
This semester I learned that the new Museum of Public Relations, housed in the Baruch College library, is an important stop for everyone who’s a part of our profession. Anchored by the life and work of the “Father of Modern PR” Edward Bernays, museum founder Shellie Spector has filled the space with publications, academic papers, historic video and interviews, and artifacts illustrating the history of media and the people who shaped PR in the 20th century and today.
While it was important to rediscover PR’s past, our students heard from professionals at various events who reinforced what to expect for PR’s future. We learned how integrated marketing–bringing together elements of public relations, marketing and advertising in a communication synergy–has become fundamental to a successful client campaign. We also heard that more than ever, stronger ethics and transparency are transforming public perception of our industry.
I saw students with bachelor’s degrees and little previous exposure to PR become public relations graduates with tremendous career potential. The first graduating class of our graduate program in public relations will walk next Sunday, and I couldn’t be more proud.
Some of the most productive moments this semester were initiated by members of PRSSA, Hofstra’s chapter of the Public Relations Student Society of America. These enthusiastic young women and men staged an extremely well-attended networking dinner, a fully realized day-long professional conference, visits to Manhattan PR agencies and the national PRSSA conference, an alumni networking social, and several outstanding professional development programs. Their unstoppable energy and desire to learn is infectious, and through their eyes I experience something new every day.
So congratulations and good luck to the Class of 2015. I feel incredibly lucky to be part of what you’ve experienced. And for the students looking to the next productive semester, I’d love to hear how you felt about this one, and what we might do together to enhance the next. Your thoughts?