I’ve been asked to reflect on PR as a profession these last few weeks. First, a half-dozen students–four from Hofstra and two from other schools–interviewed me about my career in public relations as part of their class projects. Each one of them asked the usual “what do you like best about PR?” question, but some wanted more introspection about why I shifted from broadcasting to a field I knew little about.
I moved from radio to public relations early on because I relished the idea of a job where I could write, and use extensive communication tools. What I enjoy best about public relations, I told the student interviewers, is how PR know-how can be applied to any field. As if to prove this point, just these past few days I’ve witnessed our newest graduates land PR jobs in very diverse organizations; they’re already working in PR agencies, record companies, entertainment conglomerates, fashion houses, and nonprofits, to name a few.
Also, I was recently honored by my colleagues in the Public Relations Professionals of Long Island (PRPLI), a regional trade organization. The group gave me a Lifetime Achievement Award as “an industry leader who has helped shape the public relations landscape on Long Island.” It meant the world to me to receive the award, and it also compelled me to reflect again on public relations as a career choice.
I told the audience at the PRPLI awards dinner that the breadth of the necessary skills makes PR challenging and exciting. “We need to be bloggers, tweeters, and podcasters; photographers, videographers, script writers and producers,” I said. “We have to be event planners, fundraisers, promoters and publicists; and highest on the skill set list: we have to be ethical and effective writers and storytellers, using well-constructed language and appropriate images. There are few professions as diverse, and interesting, and challenging as ours.”
Our unique profession can provide wonderful opportunities, unique life experiences, and great colleagues and friends. While PR isn’t a possible career for everyone, I highly recommend it. Your thoughts?