PondeRing Big Data

      5 Comments on PondeRing Big Data

Big Data. It’s the term Americans are using a lot to describe the age in which we now live.

Google Analytics

Google Analytics

David Dhanpat of Hofstra’s Lawrence Herbert School of Communication visited with my students this week and demonstrated Google Analytics, the free program which attaches to a web site or blog. The amount of information Google Analytics yield is astounding. Link it to your site and discover how many people have visited over a specified period of time. From that number you’ll learn how many are repeat visitors and how many are “unique,” or first-time visitors. Then you can learn whether they came to your site directly, through a search engine, or a referring site (a link from elsewhere). Want to know how many web pages the average visitors sees per visit? Would you like to find out how minutes and seconds the average user stays on each page? How many are on your site right now?  How does this moment compare with the exact moment a year ago? From which country are they viewing the site? Which server or cable provider do they use? If they’re on their smart phone, what is the operating system? The depth and detail of the data is almost frightening.

When the World Wide Web was young, many pondered, “How is anyone gonna make any money off this thing?” There were few mechanisms for purchasing and there was no way to effectively advertise. Its PR use wasn’t considered much. Amazon, eBay and others came along and answered the purchasing question. Increasingly, advertising found its way into every blog, platform and web site. But nothing has served marketing departments more than the ability to collect vast amounts of data through various analytics programs, and no one is doing it better than Google.

Why this thirst for data? Many believe it’s not all about the government watching you. It’s more about how, where and to whom companies and organizations can sell products, services and ideas. Big Data is not all about spying; it’s about marketing, advertising and PR. Either way, it’s a brave new world. Your thoughts?

5 thoughts on “PondeRing Big Data

  1. Tianna C.M Johnson

    i agree data isn’t all about spying, it is an very important asset to PR, Marketing and Advertising professionals. Receiving this data is beneficial considering that having access to this information is like knowing exactly what your target market is thinking! Websites like Google Analytics give Marketing, PR and Advertising professionals the chance to improve and tailor their site or platform to their target market.

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  2. molliealexandra

    Programs such as Google Analytics provide us with an immense amount of information that in my opinion, only really helps us. As you mention, the data the site collects from one’s website or blog is indeed almost frightening. Though, despite this fact it is because of this data collection that marketers, PR professionals and so on, are able to better their businesses. I see it as an asset and an important tool to have.

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  3. savetheanimalsxo1MEREDITH O'CONNOR

    Disregard the typos- what I meant to say is that the web has provided companies with new opportunities to reach their target market by using advertising that is cheaper and more customized. There are also so many different opportunities to reach unique viewers.

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  4. torisucci

    I think that having data come only make us smarter. You are able to make moves to improve your site or your platform. You will be able to cater to your audience better because of this knowledge.

    Reply

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