Last week, “Public Relations Nation” featured helpful advice from Edelman’s Steve Rubel at the Fair Media Council’s annual Summer Social Media Boot Camp in Bethpage, N.Y. on July 10. Rubel’s main message was that everything we pitch to media and create online should have multiple uses and impressions. He suggested communicators must look for synergy and synchronicity by finding ways to attach social media to everything we do and put order to the content so it’s truly effective.
The event featured best social media practices, tips and advice for businesses and nonprofit organizations. Other PR and social media pros joined Rubel with words of wisdom and advice about online content, many worth repeating. Here’s a sampling:
“Social media is essentially a cocktail party. The person you want to be with is engaging and interacting. Your social media content should be the attractive person at the party.”
“You only have about two seconds to get someone’s attention. So it’s about how you find ways to reach the media consumer when most are just skimming online.”
“Text is less and less effective. Images and visuals get attention and stand out.”
“Using employee or customer experiences as a way to tell your brand’s story is personal and relatable. Give your internal and external publics the tools to represent the organization on social media.”
“When you’re writing anything for the Internet, keep cutting until there’s nothing left but meat.”
One of my favorite observations that day was about the kind of content subjects people share most. The top four are:
4) other people
Given this list, maybe the best way to draw a crowd to your social media is by posting a photo or video of cute children playing with puppies while with their praying parents. And be sure that it’s all compelling enough to grab their attention immediately–you only have two seconds.
Clearly, how we use the Internet and social media is constantly evolving. It’s up to PR practitioners to reach our audiences by effectively and creatively using the amazing tools we have, and the advice we get. Your thoughts?