In my fundamentals of public relations courses, my students and I identify good online resources for information about the industry. There are so many blogs and web sites providing students and professionals with tips, guides, internships, professional development, and networking opportunities. Usually these sites are created by trade organizations including the Public Relations Society of America, Institute for Public Relations, International Public Relations Association, PR Council, and many others. I also encourage my students to visit the web site of the Public Relations Student Society of America (prssa.prsa.org), an organization of student-run PRSA chapters at universities and colleges all over the country.
One nice feature of prssa.prsa.org is Progressions, a blog for students featuring articles written by other students, educators and professionals. Its topics include advice for internship and career success, discussions of current events and public relations issues, best practices for connecting with professionals, advice for planning meetings and events, and more. There are other PR bloggers worth looking at, and Forbes.com has compiled a list. Here are just a few:
Bulldog Reporter — Its publication, The Daily Dog, offers “timely, insightful PR news and feature content that drives traffic and builds an online community of PR practitioners, agencies and service providers.”
Cision Newsletter — Forbes says, “The Cision blog is well-organized with best practices, media updates, trends, news, influencers and other PR essentials.”
O’Dwyer’s — A “straightforward, factual, online version of industry watcher O’Dwyer’s magazine.” It’s inside news of the public relations and marketing communications industries.
Ragan’s PR Daily — “Industry articles, PR case studies and guidelines, media relations studies,” plus news, advice, and opinions on the PR, marketing, social media, and media worlds.
Spin Sucks — Forbes says this site features “punchy writing, hard-hitting topics, and is not the usual self-serving industry blather.”
Preparation for a PR profession may begin with course work, but students should also be plugging into resources outside the classroom. These sites–and Hofstra’s PRSSA chapter–are excellent places to start. Check out these web sites and blogs, and stop by the next PRSSA meeting to network and learn. After all, it’s your future career! Your thoughts?