Let’s Go Mets!
It wasn’t supposed to happen this season. No one predicted the New York Mets would finish in first place, much less win baseball’s National League pennant. Mets fans are screaming a collective “pinch me” as their team heads to the World Series this week.
The Mets’ season is a study in how good performance yields greater success. For the last several years, average attendance at Citi Field was a little more than 26 thousand per game. This season that number jumped to 31,725. In 2014, 2,148,808 people came to see the Mets play at home. In 2015, it was 2,569,753, a huge 20 percent increase in attendance. Another measure of this renewed interest in the Amazin’ Mets is merchandise sales; according to the National League, this season’s sales of Mets “stuff” has just about doubled from last year.
The reasons for these statistics are simple. People love to see, be associated with, and get close to success. While we might emotionally support a team, a performer, a product, or a service when things aren’t going well, we will generally spend more of our time and money on them when they’re ahead. Some call this the “frontrunner” mentality, a term the Urban Dictionary defines as “people who only support sports teams that recently win championships.” This may be true for some, but I’ve been a devoted Mets fan since childhood and I confess I attended more games this year than I have in the past. For me, it’s because they were more fun to watch then in recent years–and yes, because they won more games than they lost.
It’s clear that no matter how much good marketing and PR the Mets’ front office did in recent years, game attendance remained tepid until this season. The lesson is true for any business, service or organization. Good profits and good PR follow good performance, not the other way around. There are hundreds of similar examples to which we can all point. Name one or two in your comments. Then, will you also please wish the Mets “good luck,” as you share your thoughts?