PResents under the tree

      1 Comment on PResents under the tree

snoopy-and-charlie-brownLast week, I suggested the movie”Mary Poppins” contained lessons we can apply to public relations. Now with Christmas upon us, this nice Jewish boy from Long Island is also suggesting there are some lovely PR presents in some of his favorite holiday TV shows and movies which can also illustrate the value of PR:

  1. “A Charlie Brown Christmas” — When Charlie Brown is tasked with finding a Christmas tree, he buys the saddest looking one on the lot. He’s laughed at for his choice, forcing him to wonder what Christmas is all about. Like PR practitioners who often must serve as the conscience of their clients, Charlie Brown became the conscience of the people around him, looking beyond the commercialization of Christmas for deeper meaning.
  2. “A Christmas Carol” — There’s no better tale of redemption than this Dickens classic. Ebeneezer Scrooge learns through three spirits that caring for people is far more valuable than money. We usually don’t go into public relations to become rich, and many work in PR because our empathetic natures want to truly affect people’s lives.
  3. “It’s a Wonderful Life” — Desperate George Bailey’s life and spirit is saved when he realizes “no man is a failure who has friends.” The angel Clarence shows George how important his very existence has been to the lives of others. Like”Christmas Carol’s” lesson, PR people can touch so many others in positive ways, often with little recognition or fanfare.
  4. “Miracle on 34th Street” — Effective public relations is a theme throughout this film in which no one believes Kris Kringle is THE Santa Claus. His lawyer proves it by showing thousands of letters delivered to Santa by the U.S. Postal Service as courtroom evidence. PR people understand that objective, third-party endorsements are far more powerful than first-party claims.
  5. “Seinfeld” (the “Festivus” episode) — This silly faux holiday “for the rest of us” is a reminder to be inclusive. It’s also very funny, and we all know a sense of humor is fundamental to success and survival.

Merry Christmas to all who celebrate and may you find your PR lesson under the tree. Your thoughts?



One thought on “PResents under the tree

  1. Joseph Geraci

    Happy Hanukkah to you my friend and my best wishes for a happy, healthy and safe new year! I do enjoy reading your posts each week–sometimes they open my eyes to things, or at least re-open them, and other times they challenge me to look at another position. Either way, they are something to look forward to that has nothing to do with the latest outfits of Caitlyn Jenner!!

    I really appreciate your post this week and the lack of fear (how SAD for me to even have to say that) you display by actually using the words “Merry Christmas”. Over the past 10 years or so of sickening political correctness, this topic has become such a hot button issue for me. When you wish people a Merry Christmas, and when I do if I’m uncertain of their background I always add “or whatever you celebrate”, all you are doing is wishing people well and good things. It’s not a religious thing per-se, but a kind of general greeting like “have a wonderful day”–why do people get into such a lather over this?? It reminds me of the old George Carlin routine where he said when people wished him a “good day”, it put too much pressure on him–he said it was easier to just wish him “a day” rather than to add the word good. How can people get offended by something that only comes with good wishes, happiness and peace? I was chided at Adelphi for having the message “Merry Christmas, Happy Hanukkah or happy whatever you celebrate…” on my voicemail; can you believe that? Ultimately I believe it’s just so sad and hypocritical that those very people who are offended by Merry Christmas are the same ones who fight each day for equality, inclusion and all people–I guess the exception are those who believe in or say Merry Christmas! Blatant, and frankly, blind hypocrisy, I say. Anyway, I just want to remind those people who make so much money off the green and red and the lights, that the holiday they represent is not Arbor Day but Christmas, so deal with it and place the faux offense and shock where the sun don’t shine! My point is, through my ranting, that PR can actually help get this message across and let’s not give these people and those that want to kill us like the terrorists in California the opportunity to see weakness in apologizing for wishing others “good will toward men”.

    Enjoy the holiday and hope to see you in 2016. Best to your family.

    Regards, Joe



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