From time to time Public Relations Nation posts a guest blog written by a Hofstra student. Danielle Kent is a senior majoring in public relations at the Lawrence Herbert School of Communication at Hofstra University. The observations expressed here belong to the writer:
Donald Trump. The man whose notoriety once stemmed from firing contestants on “The Apprentice” has since been making waves as a political front runner. Reports of an anti-Trump Super PAC within the GOP have many wondering how a man whose party so openly criticizes him has garnered such impressive national support. Trump has beat competitors in most GOP primaries–taking Jeb Bush, Marco Rubio and others out of the race– and has gained voter support across most demographics.
Though liberals tend to knock the GOP for having an unclear stance on issues currently plaguing the U.S., Trump is certainly not ambiguous and Americans love it. Trump is transparent about his intentions to halt immigration by building physical borders and mass deporting illegal aliens. He also intends to overturn Obama’s Affordable Care Act, a once controversial act that has reduced the number of uninsured Americans by millions.
Trump certainly lacks originality; his ideas, though extreme, are not revolutionary. He also lacks a strong conservative backing. His platform is conservative-leaning, but surprisingly moderate. So why do some keep voting for him?
Oddly enough, Trump shares a lot of similarities with his liberal opponent, Bernie Sanders. Less concerned with their goals as politicians, Americans sense authenticity in Trump and Sanders that many politicians lack. Trump may make polarizing statements that offend entire groups of people, but he does so honestly without fear of criticism.
Most Americans are skeptical of the government and in light of the many political scandals that have emerged in years past (Watergate, anyone?), this skepticism is not in vain. Both candidates share a similar “buck stops here” attitude, rejecting traditional political practices. They are loud, vulnerable, and unapologetic. Say what you want about Trump’s political views, but he certainly knows his target. The working class loves a success story and Trump positions himself as such.
Regardless of whether or not Trump gets elected, one thing has become painfully obvious: Americans are fed up with the precedents set by politicians of the past and they want real change. Is Donald Trump their answer?