PooR choice of words

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“Words matter,” often notes GOP strategist Frank Luntz, and they certainly did these recent, tragic few days.

In Orlando, following the murder of rising pop star Christina Grimmie and the heinous killing of 49 people at gay bar Pulse, was the two-year-old who wandered too close to the water at a Disney World hotel and was dragged under by an alligator. Just days before, it was reported the Pulse gunman had scoped out Disney World as a possible target. Disney’s PR people scrambled to reassure the public that its theme parks are safe.

Professional communicators and politicians scrambled for the right sympathetic tone in light of the Orlando massacre, while many used the horrific event to push their anti-terrorism and anti-gun agendas. However, the right tone was not a priority of presidential candidate Donald Trump. He used the murders to praise himself for predicting the terrorism, and then falsely warned that Hillary Clinton wants to abolish the Second Amendment. He later added that patrons of the club should have been armed so they could have killed the gunman, whom he referred to as a “son of a bitch” on live TV.

bill maher

Comedian Bill Maher on Real Time

Trump’s consistently poor choice of words when attacking his opponents while thrilling his supporters was the topic of Bill Maher’s remarks on his HBO show, Real Time. “Why, for so long, was there one set of rules for everyone who’s ever run for president, and then suddenly a completely new set for this Donald Trump person?” Maher showed gaffes by candidates over the years which are highly trivial by Trump standards, such as George Bush checking his watch and Al Gore repeatedly sighing during their respective debates. “I seem to remember (former Vice President) Dan Quayle being declared ‘unfit for office-dumb’ because he misspelled potato,” Maher noted.”But Trump can say ‘John McCain isn’t a war hero?’ If Hillary Clinton said that, they’d be burning pantsuits in effigy.”

Maher believes that Trump’s recent drop in national polls may be because the larger electorate doesn’t like “un-presidential” behavior from its candidates and Trump’s words are wearing thin. I wonder. Your thoughts?

One thought on “PooR choice of words

  1. KaySeago

    I couldn’t agree more. Trump is continually barking the same hate speech over and over again without suggesting feasible solutions. If you believe the phrase ‘any publicity is good publicity’, then his PR team are doing a great job…hopefully not tarnishing the name of PR industry in the mean time!

    Great title for the post btw!

    Reply

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