PRoud and imPRessed

      38 Comments on PRoud and imPRessed
cooperkatz

Hofstra PRSSA students visited CooperKatz’s Gabriella Miranda (standing, r.) and Annik Spencer (seated, r.)

One of my greatest pleasures as a teacher is seeing my former students as public relations professionals. During a recent visit to CooperKatz & Company I had the chance to watch Annik Spencer and Gabriella Miranda, not only in their work environment, but leading a tour and an insightful presentation for a group of current PR students. I was very proud and impressed.

The students went to midtown Manhattan for another agency tour arranged by Hofstra’s chapter of the Public Relations Student Society of America (PRSSA). CooperKatz is a mid-sized firm founded in 1996, and has an impressive list of clients from Amway to Zipcar and other name brands including Volvo, TD Bank and the Metropolitan Transportation Authority. They’re an award-winning agency with expertise in public relations, creative services and digital media.

CooperKatz is a thoroughly modern agency and yet Annik and Gabriella started their talk by asking the group to name the top five newspapers in the United States. They also challenged them to name two major news stories of the day and to describe the difference between an op-ed and byline. Our students answered the questions well.

But why were they quizzed about traditional print media in our age of Twitter and YouTube? Annik and Gabriella were making the point that a basic job requirement of a good PR person is a fundamental understanding of media, and print media remains the foundation of all that has followed. The two Hofstra graduates also emphasized the need for intellectual curiosity, cultural awareness and the willingness to freely express “out-of-the-box” ideas.

I’m so proud of Annik and Gabrielle, and our future PR professionals. I recall that in January, Annik posted to CooperKatz’s blog, “How I Landed My Dream Job Before I Graduated College.” Her major points, which she repeated during the visit, were: 1) Be clear about what you want; 2) Arrange informational interviews; 3) Do your homework; 4) Prepare your resume and portfolio; 5) Network with everyone; 6) Don’t be afraid to promote yourself. I’d add at least one more: Read a newspaper daily and become closer to the world around you. Your thoughts?

38 thoughts on “PRoud and imPRessed

  1. A. Murphy

    I definitely agree with the points made in this piece about important things to remember as a PR practitioner: 1) Be clear about what you want; 2) Arrange informational interviews; 3) Do your homework; 4) Prepare your resume and portfolio; 5) Network with everyone; 6) Don’t be afraid to promote yourself and also, read a newspaper daily and become closer to the world around you. These are all incredibly important and one that I have been told throughout my life is to never burn bridges because you never know who knows who.

    This all gets me to thinking about my portfolio and the contacts that I have and ways to keep up to date with those people in a way that is constructive.

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  2. ARI OKONOFUA

    Knowing and understanding whats going on in the news is a MUST for PR professionals. Its important to stay up to date and in the know. This isn’t a field where you can not stay on top of the world around you as it informs what we do. Annik is 100% right.

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  3. Vanessa

    I believe the key to being an effective PR professional is being well rounded. It is important to know the foundations of the industry as well as the current components. Keeping your ear to the ground, soaking up as much knowledge, and making connections will also make strides in whatever job you have.

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  4. SShak

    I am really sad that I missed the tour to CooperKatz. Annik was one of my favorite people from the networking dinner. Its important that as much as social media is beginning to grow in PR, that we still keep tabs on traditional media. I am thankful that Annik and Gabrielle reiterated this point on their tour.

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  5. Aisha B

    I definitely agree with having to know traditional media in this day in age. Yes, media has made its way to the digital world but when it comes down to communication and public relations, the fundamentals always remain the same. Reading newspapers helps sharpen your writing ,vocabulary, and critical thinking skills. These skills are needed in any communication profession. It’s good to know that there are companies and professionals out there who pays homage to traditional media.

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  6. Ashley Pina

    It is great to see Hofstra grads in careers they enjoy. I agree with Annik’s points about landing your dream job, I also think those points are important to remember throughout your entire career. It’s is important to stay motivated and continue to network even after you’ve landed your dream job.

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  7. Carolina calderón

    I really liked those points that Anika said, especially the one that says “don’t be afraid to promote yourself.” I think we need to be confident about who we are and what we know. If we follow Proff. Morosoff’s advice about being informed by reading the news, we can expand our panorama and feel more confident about what we are talking about.

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  8. Daniela Gagliano

    I had the pleasure of attending the PRSSA dinner and I agree with a lot of the points the girls made. In order to be a good PR professional, you definitely have to understand what PR is, and all that it entails. This stems from the basic definition means to what is required in communications.

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  9. Brianna Beaumont

    In society today, social media has become a place for news. However, print still leads because of it being more credible than other forms of media. Being on top of what is happening around the world is an important part of your profession. You need to know everything. Reading newspapers was not something I did daily or even monthly , a few years ago. Now, I enjoy reading newspapers, and I do so often, which in result will better me in my career path.

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  10. Caprice Oliver

    I think this is awesome and you should be very proud, your a great professor! This definitely inspires me approaching graduation, knowing that my dream job is steps away. I will definitely keep up with print media, I’m shocked the grouo was asked about it! I really can’t wait to get my feet wet and start working in my feild!

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  11. Zhen Zhong

    Of course, traditional media is still important. With traditional media, we wouldn’t have reputable, credible and professional sources. One of the things I love about PR is that it requires you to be in the loop of things.

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  12. Stacyann Nathan

    This is very interesting. I recently was an Zimmerman and they asked similar questions about different mediums. I think it is important as PR professionals we still keep in tune with newspapers even if its “dead” as so will say. I would have love to be in the room and answer the questions.

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  13. Anthony Pugliese

    Overall, I believe all forms of media are extremely important. This leads me to say that being engaged under the umbrella of social and print media provides unique and diversity to a character. To be connecting, informing and learning each day is a privilege all should take advantage of, especially college students. Annik was an incredibly nice and knowledgable woman from what I recall at the PRSSA marketing event, that is why I knew I would have enjoyed her blog post as much as I did. Not only did I enjoy the great read, but I was inspired and keys to success became clearer to me.

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  14. Diana Ziskin

    I agree, as much as we rely on the digital outlets, especially “sources” like twitter, what most people don’t realize is that it’s being repurposed from the print media. The world is constantly changing, just as our industry is, and we must stay up to date on all fronts to succeed in PR. I also agreeing the best tool anyone can have is networking. It will help land dream jobs, forge friendships with journalists and media contacts and can advance your career!

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  15. Stephanie Adomavicius

    Networking is key in the field of public relations. I agree that traditional forms of media are still important and meaningful for clients, despite the dominantation of mobile and social media, and I completely agree with the importance of reading a newspaper. When I participated in hiring new employees at the public relations agency I worked at, this is something we looked for.

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  16. Tai Davis

    I agree with Annik’s rules to getting the job you want. I know that communication is definitely a key point to getting ahead. I have realized fairly recently that there are students I speak to that I do not know of their majors. That is not good in the sense that they could possibly be helpful in my future. I now understand that is best to try to have a deeper conversation with more people and less chit chat. I also realize that I have not been staying up to date with my media knowledge. I need to read the newspaper or watch news tv everyday.

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  17. Arianna du Manoir

    Even though print media and even traditional media are going through drastic changes and will continue to do so in the future, it is so important to understand the history of media, and the difference between each form of media that is currently being used. This does include print media such as magazines and newspapers, because even though you yourself may not use it at all, there are audiences that still rely on those sources for news and entertainment. Just as those in the television industry must know how television began and who the big power houses were to who they are now, PR professionals must know the evolution of news and communication.

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  18. Michael James

    Her list of priorities in terms of career preparation is rather solid. it is also applicable to life in general. Change a few words here and there and it is a successful model to strive for. I do agree with reading to stay informed but I wouldn’t limit it to a local newspaper. I know you did not “limit” it, you merely added a good suggestion, however on the end I would tack on “seek perspective.” This is a word that would be so valuable to many. If every individual listened to learn instead of listened to reply the world and workforce would be a motor full of less grinding parts. Seeking the perspective of those who disagree with you or those you can not relate to help you grow as a person and make you a more well rounded job candidate.

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  19. Jessica Mohen

    I think that the most important key to success is to constantly pursue intellectual curiosity, questioning, and thinking big. It’s always important to aim high. If students continue to ask questions and expand their thinking, they will never stop learning. Following current events and important news stories is also crucially important to becoming well-rounded and knowledgeable. Without that constant curiosity and impulse to learn more, students will fall behind. New hires may have the credentials to become a part of the work force, but without the maintenance of the mind, people are not as sharp nor the best they can be.

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  20. Rian

    I definitely agree with all those points. Repeatedly I have seen a need for them all, but especially being up to date on current events and being confident in promoting yourself. With so many people competing for coveted jobs, differentiating yourself from the pack is the only way to be successful and if you don’t know what’s going on and you can’t promote yourself, how are you going to get the message out about someone or something else.

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  21. Daniella Opabajo

    It is very inspiring to see Hofstra grad students working in the field. I met Annik at this year’s PRSSA networking event. I agree with all of Annik points on how to land a job in this field. But I remember she emphasized the importance of an informational interview. I never heard of an informational interview before this event. It inspired me to reach out to a couple of jobs that interest me to set up an interview. For someone self myself, who does not have much knowledge of working in the PR field, I find events like this very helpful. I think it is essential to stay up to date on the current news while working in the PR field. It is important to know that is happening in terms trends, news, and politics across the world.

    Reply
  22. Anonymous

    It is very inspiring to see Hofstra grad students working in the field. I met Annik at this year’s PRSSA networking event. I agree with all of Annik points on how to land a job in this field. But I remember she emphasized the importance of an informational interview. I never heard of an informational interview before this event. This inspired me to reach out to a couple of jobs that interest me to set up an interview. For someone self myself, who does not have much knowledge of working in the PR field, I find events like this very helpful. I think it is essential to stay up to date on the current news while working in the PR field. It is important to know that is happening in terms trends, news, and politics across the world.

    Reply
  23. Anonymous

    It is very inspiring to see Hofstra grad students working in the field. I met Annik at this year’s PRSSA networking event. I agree with all of Annik points on how to land a job in this field. But I remember she emphasized the importance of an informational interview. I never heard of an informational interview before this event. It inspired me to reach out to a couple of jobs that interest me to set up an interview. For someone self myself, who does not have much knowledge of working in the PR field, I find events like this very helpful. I think it is essential to stay up to date on the current news while working in the PR field. It is important to know that is happening in terms trends, news, and politics across the world.

    Reply
  24. Jorge Marrero

    I really enjoyed reading this blog post. It’s definitely a feel-good post about the success of former students. I completely agree with Annik. Stating all her major points from the start says a lot about a person. She isn’t willing to settle for just any job. She worked hard throughout her life to get her dream job and she’s not going to settle for a different job. I truly like that characteristic. To become great at something, you need be skilled at that certain thing. Annik wants tone great in PR and the points she stated are what make a great PR person

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  25. Maria Zaldivar

    Traditional media still serves as the foundation for quality journalism, and as a PR professional I believe it is vital to understand how the media works. As anyone that works in the communication industry being informed of current events and news both locally and world wide still remains a basic skill necessary in the field. It is really encouraging to see professionals that were where I am not too long ago. Relating to people in the field that studied at Hofstra gives me great hope for the future, and I certainly appreciate any tips they can give me.

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  26. Cam Keough

    Being involved is what i believe makes someone so outstanding at what they do and aware of the public sphere. I have always found that when I took a chance and got involved I found myself quickly involved with whatever I was doing. What Annik is saying is really just a longer more detailed version of this, she is saying to stick your neck out and be part of whatever and make it clear that it is what you want to do. I think by putting yourself out there you are instantly becoming part of the community and networking.

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  27. Justin McCue

    I agree that print media is still very important and people should be more immersed in it. Without the print media, we would not have evolved to all of the media sources we have today. Print is essentially the building blocks to media literacy and becoming aware of what is in the media. Compared to many other media sources, I feel that print media such as newspapers and publications are the most rich in information.

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  28. Adam Engel

    I agree that working is something that is very important being able to use your voice it away to build a relationship with people is very beneficial, not only for your career but long life relationships having social media. Being able to use it properly princess LinkedIn is also great for your career.

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  29. Josh Solomon

    I couldn’t agree more that although we are in this digital age of Twitter and social media, it is essential that you keep your eye on the news everyday and read at least one news paper. A lot of context is lost in 140 characters and you really can get a better understanding for a story when you read it in full. Also newspaper will always be the foundation for all media no matter have far we progress technologically.

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  30. Nikita Hakels

    I completely agree, networking is very important. Not only for jobs but also for long term relationships because you never know who might give you a big break in your career. It is great to be a part of such a university that has former students in big agencies. I wish everyone goodluck and all the best for the future.

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  31. Jennifer OMalley

    It was lovely meeting Annik and Gabrielle at the PRSSA dinner. Both seem genuinely thrilled in their careers, which is very encouraging to see. Working in nonprofit PR myself, I liked hearing about the for-profit side in such great detail since it is certainly a possibility I will spend time in the for-profit world eventually. Annik has great advice and is absolutely correct when she says to be clear about what you want. I was always very shy as child and as a teenager. I rarely spoke up for myself and was happy to be in the background, keeping to myself often. When I interviewed for the job I currently have, the starting salary was just far too low for me. I almost walked out of there without speaking up about it. But I decided not to let myself leave until I stated clearly that I had more skills than required for the job, I really wanted the position and already had plenty of ideas and input to share. However, if I was to be paid any less than the number I requested, I would have to unfortunately look elsewhere. Almost four years later, I’ve been promoted several times and am making double my starting salary (the salary I asked for). Speaking up, being clear and having it work out in my favor really boosted my overall confidence. It’s okay to ask for what you want and not to settle until you find it. Like Annik and Gabrielle, we as PR students have worked hard and will be graduating from a great program at a great school. I think we are all capable of landing our dream jobs if we want to!

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  32. Justin Chupungco

    I definitely agree with the points made by Annik stated in her blog. Finding a job can be a long, hard, and intimidating process, but if you take time, plan, and explore what you really want in becomes much easier. Just the success achieved by Hofstra graduates like Annik is nothing but motivational and encouraging. They are proof that a committed, and dedicated Hofstra student can achieve success quickly after college. The importance of news media demonstrated by the CooperKatz trip is also pivotal. Keeping up with the times, and following current news topics around you is vital in PR. At times I find watching and reading the news is cumbersome, dry, and sad at times, some reports can be definitely interesting, or a critical moment in contemporary times. Overall, it is important to be aware of what’s happening around the world day to day, especially to be more aware and a more knowledgeable PR professional.

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  33. Anna Baxter

    I think that it is important to listen to former Hofstra alums who are now living their dreams, and our dreams, as PR professionals. They were once in the same place as I am in, so I always like hearing how they got to where they are and how they keep moving forward. I think that recently print journalism has been losing favoritism around the USA, but that does not mean that it is not the foundation of all other media. I think that social media often publishes false stories for entertainment, and people believe them quickly, so keeping in mind the ideals of printed media is important in deciding what is actually news and what is entertainment.

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  34. Marielle McCartin

    I think it is really amazing that PRSSA got to go experience this! It seems like it was a great trip and seeing Hofstra grads being so successful is very encouraging. I think it is great that they are giving back to Hofstra also by letting this group of students come and tour their office and give them some helpful hints. I also think it is great they were asked about current news topics. Sometimes I find it hard to read the news because it is so depressing but I understand the importance for a PR professional to be aware of what is going on nationally and globally on a day to day basis.

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  35. Emily DiLaura

    What an inspirational post. It is always so nice to see where Hofstra grads end up and hear of their successes. I met Annik last year at the PRSSA networking dinner and could not help being motivated by her words. In this blog post, she does that yet again with her words of wisdom. Society today can be a scary place to go looking for a job and making yourself vulnerable but I think the advice you both over is smart. Every class I have taken, whether it be PR or a marketing class, they all say the importance of knowing where it all began. Reading a newspaper is one step in the right direction here and can be a huge help in learning terms, style, and current events.

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  36. Katie Spoleti

    It’s inspiring to read about former Hofstra students who have been able to achieve all that they had hoped to after college. As a senior, about to go into my last semester (still can’t believe it by the way), I’ve been reflecting a lot about how far I’ve come all while planning the next steps to further my success thus far. With three internships under my belt and one more to complete in the spring, I feel prepared enough to start applying to entry level positions. In order to be successful in this communications field, you need to be organized, detail-oriented and aware. Having an awareness for what’s going on in the world around you is key when it comes to performing well in this industry. Whether it’s PR, journalism, broadcast or TV/film, any qualified professional knows how to recognize a major story and build upon it. Being aware and organized has helped me achieve many of my goals so I think that it’s important for everyone to have those traits if they want to go far.

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  37. Adam Palasciano

    Although we are all caught up in the instant news feeds of Facebook, Twitter, Instagram, and the like, it’s important to read full fledged news articles too. Much of the news we receive from social media is short and lacking detail and we will never be able to receive the full story from a post or a tweet. Reading the actual newspaper in print or online is important for any PR professional to truly stay relevant to current events and the news happening in the world around us.

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  38. Amina

    I completely agree with what Annik stated her in blog post! As professionals her 6 major points are essentially the keys to success in finding the job best suited for you. As I have been learning more and more about PR, I also feel that you definitely need to be constantly reading and watching the news. It is important as PR people to know information in the world around you.

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