SuPeRb advice

      52 Comments on SuPeRb advice

Briana Cunningham, president of Hofstra’s PRSSA chapter, said it was the best speech about public relations she’s ever heard. The keynote address at PRSSA’s annual conference, delivered by Ketchum’s former global CEO Ray Kotcher to an audience of nearly 100 students and PR professionals, was the centerpiece of yesterday’s program. Mr. Kotcher’s talk was filled with superb advice and observations, and while it’s difficult to capture its full impact here, there are a few important quotes worth repeating:

Raymond L. Kotcher

“In the beats of your life, how are you going to make a positive impact on this world? As you set out, how are you going to continue to build upon your communications studies?…One needs to be a master story teller…One also needs to see all 360 degrees of the media universe…Anyone in PR should have an insatiable curiosity about the world in general.”

“Become what has been called a ‘learner for life.’ Continue to hone your hard skills such as verbal communication, writing and content development, social media, technology and computer proficiency. And your soft skills. The social ones…and other soft skills such as problem solving. And to grow in your career, develop and nurture relationships with mentors. Develop and nurture your network. Volunteer. Give back to the industry through participation in professional organizations just like this one. In so doing, you will not only help yourselves but you will help define the future and fulfill the promise of this great profession.”

“Character counts. It’s about integrity. When everyone is able to create or react with the tap of a finger, when everyone knows everything, doing our work to the highest moral standards is not just a value, it is a practical necessity. In this constantly morphing landscape, a strong sense of integrity must be the core value of our work. We must do it right – with verity, credibility, truthfulness. High standards must remain our guiding principle. For us and those to come, this is the clear path to continued, sustainable success for our great profession.”

Which of this highly-accomplished PR professional’s words of superb advice had impact for you? Your thoughts?

52 thoughts on “SuPeRb advice

  1. gafinlayson

    Ray Kotcher’s speech at the PRSSA conference was very influential. He had some amazing things to say about Public Relations and gave some great advise to the Seniors who are about to embark on working in the PR field. It was great that he was able to speak at Hofstra and that he lived so close. It was an amazing connection that you made and he seems like a great person to help Hofstra’s PR department in the future.

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  2. Jenna Morace

    I recalled enjoyed his statement on how we as PR professionals are going to change the world and give back. I think it’s really important to get involved and be active in your career. There is so much mediocracy in the world and to see people with passion trying to make a difference is really heartwarming to see.

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  3. Stephanie Rubbino

    Integrity is one of main keys to furthering your career in this business. When a person has integrity they have the respect of others. People look up to people with integrity. When a person has integrity they know how to take charge.

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  4. Whitney Shepherd

    I think the advice that resonates the most with me is to a “learner for life”. The importance of understanding that as we graduate and start our professional careers our growth will not cease and our skills will continue to improve. The reason I chose the PR field is because everyday life lessons and experiences can be tied into the public relations profession and sometimes side hobbies or unique interest can set you apart or be the niche in creating a bond with a client.

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  5. Leana Gianan

    I felt inspired after hearing Mr. Kotcher’s keynote address. After, I contemplated what I wanted in life with a degree in PR. I realized that my main goal is to create a positive impact on the world and the people around me. I think that’s been my main focus for a while, but after hearing the address, it really cemented my beliefs!

    As PR professionals, we must hold ourselves accountable and hold ourselves to a higher standard. After all, we know better than to not do those things. The PRSSA conference was an unforgettable experience and I would gladly recommend it to future PR/communication students.

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  6. Kassara McElroy

    I think that having integrity is a characteristic thats sought after when hiring in any field. This is especially important in public relations. This field of work is centered around honesty and trust between clients and the public. I think Mr, Kotcher’s outlook on never getting comfortable in your work and always seeking to improve skills and relationships is they key to being successful in public relations. I know i will not forget that. Having the opportunity to learn from someone like him is beyond beneficial.

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  7. Awilda Pena Luna

    Ray Kotcher speaks about integrity can be easily related to in the professional and everyday life. Doing things right is not always easy, especially keeping true to ones own belief.

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  8. Bianca Kroening

    I really like what he said about being a “learner for life,” which is exactly what being a PR professional means! We are constantly learning new means and ways of communicating with our audiences. We are constantly exploring new ways to be creative and give voice to our brands. You can’t go into PR unless you always want to learn.

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  9. Gabby Sully

    Integrity is something we carry throughout our career as students and in the future as professionals. In public relations, it’s extremely important to be honest and fully truthful. Your decisions carry you throughout your entire career and having a positive reputation through honesty is extremely important.

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  10. Sydney Seligman

    The idea that “Anyone in PR should have an insatiable curiosity about the world in general.” is something I relate to on a deep level. For me, PR is appealing because it is an outlet for all of my interests and passions. Through knowledge, I can relate current day issues and topics to the brand I am representing. The ability to be well versed in many realms is not easy or for everyone, but it leaves us with a fuller, deeper understanding of the world in which we are working and living in.

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  11. Tyler Weatherly

    “Character counts. It’s about integrity.” This resonated with me the most because I am a person who always considers how my words and actions affect those around me. I think while we live in an instant culture where anything we think or feel can be shared with the world without taking a second thought, we forget that our words hold merit -or- we think we are entitled to share just because we feel something, which really isn’t the case. Regardless of the medium, we are to be held accountable for the things we put out into society. You CHOOSE to be a good person. You CHOOSE to think of others.

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  12. Sara Fox

    Many parts of Kotcher’s speech had profound meanings for PR professionals. One important point he made is that one needs to see all “360 degrees of the media universe” This is so true in PR because we have such a bad reputation, especially amongst editors and reporters, for not pitching correctly or simply doing a bad job of it. That’s why it’s so important, as Kotcher also said, to be a master story teller.
    I also like Kotcher’s philosophy on being a ‘learner for life’ and his advice to continuously develop your network, volunteer and give back to the industry. This reminded me of last week’s PR Nation post about Howard Blankman’s dedication to his career and public relations. Members of the integrated marketing panel at the conference also made this same point. They suggested that we do not simply join organizations like PRSA, but that we become its leaders.

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  13. Jennifer Im

    CEO Mr.Kotcher’s speech was by far the best part of the conference. Not only was his speech packed with insightful tips for the growing professional, it was truly entertaining and inspiring to listen to. Despite generational differences, you could tell he “gets it.” He understands the disasters of stagnant thinking. He knows not to get to comfortable. It’s much more important to constantly pursue more, more learning, more opportunities, more experience, everything.

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  14. Olivia H

    I completely agree with the advice that we need to constantly be learning. This is true for everyone but I think it is especially relevant for PR. We need to keep up to date with technology and who is working in media that we can work with. We need to keep an eye on new trends and do research on what competitors are doing. There is also a wide array of tasks a client might need done, so it helps to be a jack of all trades.

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  15. Emily Levine

    I really liked that Ray said “Character counts. Its about integrity.” In public relations, there can be ups and downs, but as long as you stick to your gut and approach everything with integrity and transparency, you can hold on to the fact that your word will be trusted, and as a PR professional, that is all we can hope for.

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  16. Elana Delafraz

    I really think that Mr. Kotcher’s advice is super noteworthy and on top of that this is my favorite blog yet. Candidly speaking, I really enjoyed the PRSSA conference. It was special to me because not only was it my last conference, I had my boss from Paramount Pictures speak at the event too. Seeing my professional and educational words collide was pretty cool. Furthermore, I completely agree with Mr. Kotchers advice. We always learned that PR specialist need to have their place at the table and make sure they are involved in the decision making at the company. That is why I think it is significantly important for PR specialist to be curious and current with the news in the world. At the end of the day, you can never stop learning.

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  17. Briana Cunningham

    As you mentioned in your post, I enjoyed the speech tremendously and was very moved by his words of advice. As I approach graduation, that was the little nudge of encouragement I needed to think about the impact I’ll make when I go into the profession. On of the ideas that Mr. Kotcher focused on was the fact that everything today happens so quickly. And as young PR professionals we have to not only keep up with the pace, but be ahead of it. Using the analogy of the heartbeat was very effective and helped to bring the speech full circle. Now I am left with his motivational words and ready to discover the pulse of my legacy.

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  18. Anwar Ahmad

    Having been at the conference, I had the opportunity to hear this speech in person. It was extremely inspiring and really made me remember why I want to work in the PR field. Mr. Kotcher is the epitome of an experienced PR professional and it is evident that his advice and words of wisdom come from the heart. It was amazing to see how captivated everyone was by his speech.

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    1. Alexandra Halbert

      Mr. Kotcher’s speech had a significant impact on me. In fact, it had me on an emotional rollercoaster. I remember feeling anxious, excited, nervous, inspired,… His advice extended past the field Public Relations. In other words, we did not only receive career advice. Mr. Kotcher touched upon traits that we may often neglect or forget about; integrity, character, learning, curiosity. His speech reminded me that life is about growth. We will grow in our careers. We will grow as individuals. Wherever our path takes us, it’s important we remain authentic to our values, our profession and to ourselves. The wise and heartfelt words of Mr. Kotcher will stick with me as I begin my journey beyond the gates of Hofstra University.

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  19. Elizabeth Giangarra

    Mr. Kotcher’s words most definitely had an impact on me. After hearing him speak, i am excited about my future in the world of public relations. Mr. Kotcher said that PR professionals should have an “insatiable curiosity about the world in general” and I definitely agree. He also emphasized to never stop learning and always try to improve oneself. It was an absolute honor to hear him speak.

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  20. Haley Moffatt

    Mr. Kotcher’s second quote mentioned above really rang true for me; learning new skills and assets for the duration of one’s career seems to be a particularly resounding skill some people aren’t ready to adapt to yet. How is anyone supposed to evolve with this ever changing world if he/she isn’t willing to learn new skills. The saying “you can’t teach old dogs new tricks” should always be challenged and it’s important to realize that the world is changing whether you feel like adapting or not.

    PR and the surrounding technology is always going to change, and there is nothing that is going to stop the future from coming. Adapting and always learning new skills is what makes you a valuable PR practitioner, and employers will be looking for that versatility when hiring you or making the tough employment decisions. I think being open to new things and learning new skills and traits is always a beneficial thing, and only complements your own person. Always being willing to learn shows you’re committed to doing a great job, and I’m sure Mr. Kotcher didn’t become the success he is today by darkening his mood for learning.

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  21. Emily Barnes

    I can say with absolute certainty that listening to the keynote speaker’s speech was my favorite part of the PRSSA conference. Despite being the CEO of the leading PR firm, Ray Kotcher spoke like an average person addressing a group of friends, which I appreciated greatly. Being a journalism major and global studies minor, I resonated with Kotcher’s words about pursuing the role of a global citizen in whatever career path you choose. The world of technology is always evolving, especially in these times of globalization, as Kotcher pointed out; this idea confirmed my decision to pursue a career in global relations as it relates to the journalism field.

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  22. Hannah Thueson

    I love the theme of integrity. It’s one of the values that will only further your career. Not only is it good to have integrity as a person, but as a PR professional integrity will earn you respect in the workplace

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  23. Gabriella Johns

    “Character counts. It’s about integrity. Was probably the most important information I took out of the day. In this world having integrity and character is an necessity. As a PR professional there will be times where you will be put in situations where you ethics will be tested. He gave the most general but, the most useful piece of advice you could give. It is important that you always stay true to yourself and your ethics.

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  24. Alyssa Scott

    Ray Kotcher’s words spoke loudly and clearly to his audience. What stuck out to me the most was his focus on character and integrity because it is so important to have as a PR professional. Having good character not only betters you as a person, but also can get you further in your career. People want to work with someone who is truth worthy and honest. Like he said, it is a practical necessity.

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  25. Emily Bravo

    My favorite quote by Mr. Kotcher is “Become a learner for life.” We are always learning. Social media has changed the game of communication. Every day there is a new app or trend that media users must always be updated on.
    I love volunteering in organizations like Its On Us and One Love. I am a commuter mentor so I help incoming commuter freshman who need help in the transition to college.
    As a college student, daughter and future-journalist I am always learning different things about communication and the world.
    Now that the new government does not hold media in a great light, all communicators should have the writing and credibility up to par.

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  26. Erik Hansen

    I think the most important part of what Mr. Kotcher had to say were his reminders to preserve ones integrity in their field of PR. In todays times the temptations to lie to the public or fabricate percieved truths weigh heavy on PR professionals, and can be made even heavier by their superiors who insist that they go through with it. Yet also in todays times, its easier than ever for information to potentially leak that would reveal you to the public as a liar if you were to go through with those temptations. By heeding Kotcher’s words and preserving ones integrity, one will have nothing to worry abou except the quality of their work in the PR field.

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  27. wendy timana

    Mr. Kotcher’s words most definitely had an impact on me. Before this conference, I believed that I should focus on being really good at my major and taking as many classes in it as possible. However, after hearing so much about being a well-rounded person, I now think that I should dabble in as many subjects as I can. Mr. Kotcher said that PR professionals should have an “insatiable curiosity about the world in general” and I definitely agree. He also emphasized to never stop learning and always try to improve oneself. I believe that one should never stop trying to find ways to better oneself and one’s craft. No matter how much you think you know, there’s always something you could do better. Mr. Kotcher is still improving himself and he’s been a CEO. He really inspired me to keep on working towards my goal and to also be aware of the world around me, which will also help me be better at my job.

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  28. liad zayit

    Unfortunatetly I didn’t get the opportunity to hear Ray Kotcher’s speak at the conference because I attended the other panel. However , the quote he did state did impact me even though I was not at the panel to hear it myself. When I declared my major to be PR I realized it is so important to be truthful and honest about everything you do. It can be very easy to get caught up in spinning the truth, and hiding the negative side of stories. Having integrity and being honest will definitely help you be confident and a credible practitioner in the PR field.

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  29. RHwang

    Unfortunately, I did not have the opportunity to stay for the whole event. With that said, I would like to talk about what I learned during the event that took place. The most important think I learned on Saturday was to know how to write. I have to be careful about grammar, spelling, and syntax. Many of the speakers said once they catch an error, they do not see a point in continuing to read a resume or an email. Another lesson I learned was that getting a job is not as easy as it seems. Failure of getting a job does not mean that you’ll never get a job. It takes time to get a job. Basically, I was told everything that professor Morosoff would teach us in class!

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  30. Kristen Simon

    One of the first things I learned when I made Public Relations my major was that I learned was that In order to succeed in this industry you must be truthful and trustworthy. While I was not there to hear the quote in person, this is the quote that has the most impact on me. It’s almost refreshing to hear someone who cherishes the truth and speaks on integrity in a time where these characteristics are far and few between.

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  31. Sam Bussell

    Ray Kotcher’s words yesterday impacted everyone in the room as he told us about not just what is means to be a PR professional but what it means to be a professional in general. He told us how important it is to be caught up in todays news so we can prepare for a better tomorrow. When he said to become a learner in life I was immediately swept away with his words. They should inspire us to out into the workforce everyday and try to make a real difference in the world.

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  32. Brittany Liscoe

    What really struck me about Ray Kotcher’s speech is that he placed much more emphasis on being a good person rather than being a good PR professional. I expected him to speak about the best way to succeed in the industry or how he got to be where he is today. While he touched on some vital information about the PR world, he placed the majority of his focus on integrity and making sure that your impact on the world is a positive one. This made me realize that as long as you were keeping your character in check and ensuring that you were only helping the public not hurting it, you would be a positive asset to the PR world. In an industry that gets blamed for deception and the bending of truth, it was refreshing to know someone as success as Kotcher got to where he is today by having good character.

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  33. Samantha Storms

    Mr. Kotcher’s words at the conference really resonated with me as I was walking back to my dorm room that Saturday afternoon. He urged students to become “learners for life,” a notion that I have taken with me on my journey through higher education and well before my college years even started. Craving knowledge and yearning for more information are realities that have reflected my outlook on life growing up in a world of academia as I had, but listening to Mr. Kotcher put my thoughts into words was enlightening. It was truly a wonderful experience to have been in that room that morning. His words are true not only to me as an individual, but to the world of PR as a whole. I hope he continues his work in enlightening other young students as he had me.

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  34. Marielle McCartin

    Mr. Kotcher was very inspiring. The point he made about inspiring people to be curious about the word around them and continue learning beyond your studies caught my attention. His words were intriguing and meaningful. It is important as a PR major to be informed and know about different issues happening at both a community and global level. He also spoke about integrity which shows that as a PR practitioner you must be true to your own values. I think this is very important because in difficult situations, it can be easy to get caught up in spinning the truth, and hiding the negative side of stories. But, having integrity and being true will allow you to be a confident, and credible PR practitioner.

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  35. Christina Shackett

    The only thing I could think of after Mr. Kotcher spoke was how glad I was that he applied our future careers more to the world that we are dealing with. Besides how easy it is to think of only our current assignments and internships, there is a whole other world happening around us. His speech kept me engaged because of how much he reference how we can consider making an impact with our character within our career. We are still people beyond being public relations professionals, and hearing Mr. Kotcher remind us of the importance of making a difference.

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  36. Daniela Gagliano

    Hearing Mr. Kotcher speak yesterday immediately captivated my attention from the start (and not just because he mentioned how he’s from the same town as me). The thing that stood out most to me during the presentation was when he said to focus on soft skills. I was struck by this because it’s not something you necessarily think it right away when you’re going over what you can work on as an individual (if you’re conducting a self-SWOT). Having soft skills is just as important as networking, social media skill, or any other technique you can learn. Because all of the rest of the work stems from the basic fundamentals.

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  37. Julie Dietel

    One of the most impactful statements that Ray Kotcher made during his keynote address at the PRSSA conference was when he spoke about the importance of character and integrity. I think that in this day of age, this often falters. I resonated with his advice to work everyday to have values and morals. I have tried to build good character every day in my friendships, my leadership positions, and my internship. Thank you Ray Kotcher for giving such a wonderful keynote speech, it won’t be forgotten.

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  38. Madison Wright

    One portion of Kotcher’s address that really stuck out to me was the following:
    “In the beats of your life, how are you going to make a positive impact on this world? As you set out, how are you going to continue to build upon your communications studies?…One needs to be a master story teller…One also needs to see all 360 degrees of the media universe…Anyone in PR should have an insatiable curiosity about the world in general.”
    As PR practitioners, we must create positivity in whatever company we are representing because the positive message can affect many people. If you tell the story correctly, you can have a greater influence. Being a master story teller takes a lot of skill in seeing all sides to the story and you always have to be curious.

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  39. Brandi Hutchinson

    My favorite phrase from his speech is “Become what has been called a ‘learner for life.’ Continue to hone your hard skills such as verbal communication, writing and content development, social media, technology and computer proficiency. And your soft skills. The social ones…and other soft skills such as problem solving. And to grow in your career, develop and nurture relationships with mentors.”. It’s important to constantly learn about everything that surrounds you because you need to be prepared for anything that comes your way in life. Take on any challenge and figure out how to solve it.

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  40. Madeline Myslow

    Mr. Kotcher delivered an eloquent and inspiring speech which left me excited and anxious about a future in the public relations field. My favorite of the points he made was “Anyone in PR should have an insatiable curiosity about the world in general,” as this is one of the most salient reasons I chose public relations as a major. I have an appetite for information and a strong desire to know what is happening everywhere. I may not be able to solve all of the problems of the world that Mr. Kotcher mentioned in his speech, but at least I can use my PR skills to “see all 360 degrees of the media universe” and go from there.

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  41. Nicole Lamanna

    I think the most powerful part of Mr. Kotcher’s speech was when he said “In this constantly morphing landscape, a strong sense of integrity must be the core value of our work.” So many people sacrifice their integrity for the pursuit of something greater in life. I think it’s important that we’re reminded that no matter what we do, it’s important to stay true to our values and morals and keep our integrities in tact.

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  42. Sarah Hanlon

    I absolutely loved hearing Ray Kotcher speak at the PRSSA conference yesterday. His quote about the importance of character stuck with me the most. Even as a journalism major, I found his advice and his stories to be incredibly important for all communications students. Given the current state of the communications world, both integrity and character are vital to keeping our field trustworthy and valuable.

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  43. Elliot Rubin

    One prominent message of the day, that was echoed by Mr. Kotcher, was both to have an insatiable desire to improve yourself and to learn things in general. As a PR practitioner, one must be well-versed in a variety of different skills in order to be able to relate to a wide variety of situations. For similar reasons, a PR practitioner should have a good amount of general knowledge, on top of any knowledge for their field. As someone who has a natural curiosity about a variety of subjects, as well as someone who is inquisitive about many different topics, I felt assured knowing that one of my traits which I do naturally is seen as one of the central positive traits PR people should have. I recognize that there are clearly many subjects which I have little to no knowledge about, so when this happens, I try to teach myself at least an aspect of the subject, and then retain it for future reference. It’s comforting that Mr. Kotcher, an experienced PR practitioner, has a similar viewpoint on gathering and knowing a plethora of information as myself, someone who aspires to enter the PR/communication field, has.

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  44. Anonymous

    Yesterday was a wonderful day of networking and learning about different paths in the PR world. Mr. Kotcher’s speech really struck a cord with me, because he started out by saying that we are entering the world of PR at a very exciting yet confusing time. This hit home because in a matter of six weeks, I will be walking across the stage for graduation. As I venture out into the real world, Mr. Kotcher’s word, especially when he asked how are we going to make a positive impact in this world through our work, meant a lot to me. We have to find our passion and pursue it, because then our work will come naturally and with plenty of integrity. As I look towards my next step, I must listen to myself and know what my passions are in the world of PR. Then I know I will be able to practice PR in an honest way to the best of my ability.

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  45. Haylee Pollack

    “Anyone in PR should have an insatiable curiosity about the world in general” stuck with me a lot because I don’t think it applies to just people in PR. Without curiosity about what is happening in our world, no professional will be able to do his or her job properly. It is crucial to always keep up with trends, news and information and to want to keep up with them. Although I have this curiosity when it comes to certain subjects, I am trying to expand my interest to more topics in order to be the best PR professional I can be.

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  46. Ben martin

    I have always considered myself a student of the world, however, this message was a powerful reinforcement for that goal. I need to be better about truly taking the time to keep up with current events and have my finger on the pulse of the world’s climate. Thanks to this PRSSA conference, I have the potential to land internships in some pretty prestigious places and the information I learned will stick with me for many years to come.

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  47. Marli Delaney

    My favorite phrase from CEO Ray Kotcher’s speech was “Become what has been called a ‘learner for life.’” This quote hit home because I grow really passionate about ideas, concepts, and other things quite quickly and am always trying to step out of my comfort zone and try out new things. A quality like that was something I didn’t know could be helpful for public relations, and I also feel like many other people possess the same quality but don’t know its power- so knowing that Kotcher believes in it as well is an eye opener.

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  48. Michael Mastropierro

    My favorite quote was this one: “Become what has been called a ‘learner for life.’ Continue to hone your hard skills such as verbal communication, writing and content development, social media, technology and computer proficiency. And your soft skills. The social ones…and other soft skills such as problem solving. And to grow in your career, develop and nurture relationships with mentors. Develop and nurture your network. Volunteer. Give back to the industry through participation in professional organizations just like this one. In so doing, you will not only help yourselves but you will help define the future and fulfill the promise of this great profession.” I really liked this quote because I believe it is better to a jack of all trades than a master of one. It is so important to have a large variety of skills at your disposal. Whether they all relate to each other or not, having knowledge on multiple skills and being good at them is much more valuable than being an expert on one or two things. Having more abilities makes you more valuable. It keeps your options open and makes you more competitive.

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  49. Neil A. Carousso

    CEO Ray Kotcher’s quote about integrity can relate to all facets of professional and personal life. If one does things the right way, with conviction and with honesty, one has nothing to worry about in terms of ramifications. One must always seek to be true to oneself with integrity.

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  50. Courtney Grieco

    When Kotcher said ‘anyone in PR should have an insatiable curiosity about the world in general,” that really resonated with me. I definitely agree that all PR people should have an innate desire to know more about that is going on around them. During one of the panel sessions during the day, one PR professional said that we should all be reading. She said that if we read everything we can, be will broaden our knowledge on what is going on in the world and that will make us better PR professionals in the future.

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  51. Dianne Fallucca

    As I listened to the beginning of Mr. Kotcher’s speech, I was very much intrigued by his heart beat analogy. Not only were his words meaningful, but his diction and passion in giving this speech really kept me engaged.

    The first quote mentioned meets the way her started the speech, bringing everything full circle. His thirst for knowledge and encouragement for us as young professionals was contagious.

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