Much of the media was very focused last week on the first 100 days of the Trump administration. The White House alternately downplayed its significance while still touting its accomplishments; at times there seemed to be a rush to get more done before the 100-day “deadline.”
If there really was no “deadline,” why was such importance attached to this milestone? Like birthdays, people seem to love to mark dates and commemorate their importance. This common link between the calendar and major events can be very helpful to public relations people.
Take the first 100 days, for example. How did they compare with other presidencies? How many campaign promises were kept vs. broken? What typically happens next? This was an opportunity for campus historians and think tank policy wonks to share their perspectives and promote their organizations.
Like all years, 2017 is filled with milestones that can provide PR practitioners with the chance to link their clients with notable events. For example, on May 25 the original Star Wars will be 40 years old, opening up opportunities for experts who can speak to the film’s lasting effect on pop culture and movie making. In just a few weeks it’ll be the 50th anniversary of the Beatles’ landmark album, Sgt. Pepper’s Lonely Hearts Club Band, which many say was the most influential recording of all time. PR people representing musicians, producers, and aging baby boomers can have their clients weigh in on its significance. In August, the calendar marks 40 years since Elvis Presley died, which opens a PR door for representatives of intervention organizations to discuss prescription drug dependency’s often tragic results. Theologians will have a lot to talk about this year because October 31 represents the quincentennial of Martin Luther’s 95 Theses, the act that triggered the Protestant Reformation. And the medical industry can get some PR mileage out of the 50th anniversary of the first heart transplant on December 21.
Linking public relations efforts with milestone events is a tried-and-true way to tell a story to targeted audiences. PR professionals are well-advised to keep a close eye on the calendar. It’s filled with opportunities. Your thoughts?