No exPeRience needed

Anthony Scaramucci

In my 35 years in public relations, I’ve often lamented about how, since PR people don’t need official credentials to practice, anyone can print business cards and call themselves a PR practitioner. Apparently, the same is true for the White House’s director of communication, the government’s top PR job.

Anthony Scaramucci, known to friends as “Mooch,” is a native Long Islander who earned degrees from Tufts and Harvard. A successful Wall Street financier, he has supported both Democrats and Republicans. But he has no PR or communication experience except as owner of the TV series, Wall Street Weekand appearances on Fox networks. His main qualification seems to be his love for Donald Trump. Apparently, experience is no longer needed to be in charge of White House communications.

Sean Spicer

Unlike Scaramucci, Sean Spicer had the experience to be the president’s top spokesman. He was communications director at the Republican National Committee for several years and held communication positions for the House Budget Committee, the GOP Conference of the House of Representatives, and the trade office in George W. Bush’s administration. He earned degrees from Connecticut College and the Naval War College in Rhode Island. Spicer was also a partner at a PR firm he co-founded, representing foreign governments and corporations doing business with the U.S. government.

But it was quickly obvious that Spicer was playing to an audience of one and was subsequently unable to work with the press — or the truth. His newly-acquired confrontational style belied his earlier reputation as an affable straight-shooter; he became the subject of controversy and scorn, and a target for late night comedy. When Anthony Scaramucci’s new role was announced last week, Spicer resigned as communications director and press secretary.

While Scaramucci can’t be all-bad — he’s a die-hard Mets fan and even owns about one percent of the team, there’s little doubt he’ll be expected to follow the same anti-media road map as his predecessor. Sean Spicer will likely land on his feet; he may write, become a cable news commentator, or go back to his PR firm. So, goodbye “Spicey” and hello “Mooch.”

Your thoughts?

4 thoughts on “No exPeRience needed

  1. Alexys Lucas

    I would usually be surprised that someone with no experience or qualifications in their field would be put in such position, however, under our current administration, it does not surprise me so much. It seems to me that it is not all that important to our leaders whether or not their picks are the best qualified for the job, as long as they are loyal supporters of said leaders. I do not think that Trump took experience into consideration when choosing Scaramucci, he was looking for someone who would do the job the way that he wants it done.

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  2. Janice

    At least Spicer understood that communication via “f-bombs” and other crude and scatological utterances is not likely to be effective at getting across any meaningful message. Though there is some doubt that the purpose actually is meaningful messaging, which makes the case that he has no PR credentials or experience.

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  3. John Grillea

    Forgive me, but that is insane that he has no PR or communications experience! It seems as if relationships get you a position these days instead of credentials. Not just saying politics, but also other jobs. Spicer clearly had the requirements regardless if you liked him or not. I guess we’ll just have to see where this one goes, but it’s hard to be optimistic with that decision.

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  4. Aliyah

    It’s unsurprising that Spicer’s successor has no experience in communications. Most of Trump’s picks, including Betsy DeVos, Rex Tillerson and his own son-in-law, do not have the proper credentials to hold the positions that they do in our government. Qualifications are not as important when nepotism is at play. Further, it’s become clear that the communications director for this administration does not need to have press or PR experience. He or she just needs to be able to defend the president’s decisions, comments and actions with confidence.

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