While PR Nation has about a thousand subscribers, I’m pretty sure my current students haven’t checked in for the last couple of months and my new students are reading it for the first time. Despite a quiet summer readership, I’ve continued to write and publish this blog every week since January 23, 2011. With a few guest posts from my students and an occasional colleague, I’m proud to say this is my 365th consecutive post.
I’ve used PR Nation as a place to express my opinions from time to time and whether I’m reflecting on politics or punctuation, I always try to include some valuable, usable information for both PR students and working PR practitioners. I require my students to comment on each blog post because when they do, we all get the opportunity to learn from each other.
In fact, whether you’re a freshman or a long-time veteran, learning public relations goes beyond the classroom or workplace. For PR people to remain current and aware of new trends and tools in this fast-evolving industry, we need to look outside our immediate worlds and gather relevant insights from a variety of sources.
Not discounting the importance of textbooks and teachers, there are ways to enhance our knowledge of this profession including trade organizations such as Public Relations Society of America; International Public Relations Association; PR Council; Hispanic Public Relations Association; National Black Public Relations Society; and others. In fact, you can find a full list of these helpful resources at the Commission on Public Relations Education site.
Additionally, there are plenty of area networking opportunities through PRSA’s New York City Chapter; Public Relations Professionals of Long Island; and the on-campus student chapters of the Public Relations Student Society of America. Hofstra’s PRSSA meets bi-weekly and hosts many networking and professional programs throughout the year.
I’ve seen this repeatedly: It’s the students who seek advice and develop relationships outside the classroom who get the good PR jobs and internships. And those professionals who network and share information are the most successful people in the industry. So let’s get started! Your thoughts?