I had a conversation with a student this week about her post-graduation plans and she asked about public relations careers in Washington, D.C. I suggested that most PR jobs in our nation’s capital are within government and there are likely more jobs and varied opportunities in New York. But just hours after our talk I read an article on PRSA’s web site from PRUnderground, an online news release distribution service, which pointed to “explosive wage and employment growth in public relations in Washington.” The article continued, “The number of public relations jobs in Washington has increased by an astounding 325 percent in the last 17 years, compared to 58 percent on the national level.”
But what about New York? According to Transparentcareer.com, New York City and Washington D.C. together have nearly 41 thousand PR jobs, “which is 70% of PR employment held by the top five highest employing cities. This isn’t surprising though; these are the business and government capitals of the country, the two most involved sectors of public relations.”
Supporting these numbers is research from ABODO, an apartment search site which lists the top five cities with the most PR opportunities: Los Angeles, New York, San Francisco, Washington, D.C., and Seattle. “Our data shows that if you’re looking for jobs in major cities in the public relations and communications sector…(that’s where) the most opportunities are available,” its report notes.
“The growth in public relations versus lobbying is being driven by new thinking about the most efficient ways to get the message out in D.C.,” PRUnderground owner Brian Scully told Jeff Clabaugh of WTOP Radio. “Companies and trade organizations are going straight to the public through big TV campaigns and online campaigns, versus just focusing on influencing legislators through lobbying firms.”
Taking your case directly to the public is a proven way to win support. Washington politics are very messy, so maybe the growth of PR jobs could result in enhanced communication between policy-makers and people, and maybe even–dare I suggest–a more responsive government.
Whether it’s PR or another profession, in which city would you most like to work? Why? Your thoughts?