Articles

Articles


Analysis of nonprofit organizations’ use of traditional and new media for public relations outreach” Submission to Association for the Education of Journalism and Mass Communication (2015)


Is the Press Release Dead?: The State of the Debate” Proceedings of the 72nd New York State Communication Association Conference. (2015)


Making the Case for Pro-bono Public Relations Services for Nonprofit Organizations on Affluent Long Island” Proceedings of the 71st New York State Communication Association Conference. (2014)


Crisis Management: Hope for the Best, Expect the Worst” Media Training Guidebook, PR News Press (2013)


Moving the Morale Needle Using PR Fundamentals” Employee Relations Guidebook, PR News Press (2013)


Promoting CSR Efforts to the Media: Balancing Good Coverage with Good Policy” Corporate Social Responsibility and Green PR Guidebook, PR News Press (2012)