Author Archives: jeffrey.morosoff@hofstra.edu

Lots of exPeRience

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Occasionally, I like to use this space to share career advice from seasoned public relations professionals with lots of experience. In the May 2017 edition of Public Relations Tactics, the monthly newspaper published by the Public Relations Society of America (PRSA), 15 PR pros offered some truly sound counseling to students and young PR practitioners. Here’s a sampling: “Join and… Read more »

PuRpose-filled emojis

The use of emojis is exploding, but to what end? Do these adorable little illustrations serve any purpose at all? According to May 2017 Hofstra graduate Adria Marlowe, they sure do. PR Nation is featuring graduate students’ capstone projects, a requirement to earn a master’s degrees in public relations at Hofstra. Adria’s paper, “Symbolic Images and Lasting Impressions: Can emojis influence millennials’… Read more »

PRoofread before you covfefe

In another controversy-filled week which included Russia, climate change and James Comey, the nation’s attention was briefly distracted by Donald Trump’s midnight Twitter burp: “Despite the constant negative press covfefe”. Commentators struggled to interpret the word’s meaning, memes swamped the internet, and the word provided mega-material for late-night comedians. Most concluded the president probably dozed off at the keyboard, but not… Read more »

CaPstone Research

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Last week I noted how Hofstra University graduate students had completed their master’s degrees in public relations by submitting various capstone projects filled with revealing research and insights. As promised, I’m featuring the best of them here. First up is Putting the “Social” in Social Media: How human connection triggers engagement, authored by Stephanie Adomavicius. Stephanie wanted to “uncover what causes people to engage… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »

Who do peoPle tRust?

Trust in institutions is apparently at an all-time low. While this probably doesn’t surprise you, it has important implications for how we should be communicating with our target audiences. “Who do people trust?” is a question PR agency giant Edelman looks to answer each year. Edelman’s Chief Content Strategist Steve Rubel returned to Hofstra University last week to talk to educators, business… Read more »

A PRoud PRofessor

It’s the end of my seventh year of teaching at Hofstra and as it concludes, I am one proud professor–proud and happy for my students and their many achievements. So many undergraduates will successfully complete four years–and graduate students two years–of studies and hard work, and are now preparing to pursue their public relations careers. Undergraduates never cease to amaze me. Their knowledge, instincts and range… Read more »

OpPoRtunity-filled calendars

Much of the media was very focused last week on the first 100 days of the Trump administration. The White House alternately downplayed its significance while still touting its accomplishments; at times there seemed to be a rush to get more done before the 100-day “deadline.” If there really was no “deadline,” why was such importance attached to this milestone? Like… Read more »

PRotesting to PRotect our planet

In a mostly forgotten, 1972 post-apocalyptic sci-fi movie, “Silent Running,” Bruce Dern plays an astronaut/botanist who struggles to save Earth’s last remaining plant life, which was jettisoned into space as the planet’s vegetation dies. In her ’60s hit song, “Big Yellow Taxi,” Joni Mitchell laments how, “They took all the trees and put them in a tree museum,” and “they paved paradise and… Read more »

APologies & Regrets, Inc.

I may open a public relations firm named Apologies & Regrets, Inc. I could have made a fortune last week if my clients were Pepsi, United Airlines and Sean Spicer. Each of them created a PR mess followed by various degrees of apologies: Sean Spicer: The White House press secretary, commenting on Syrian President Assad’s use of chemical gas on his… Read more »