Author Archives: jeffrey.morosoff@hofstra.edu

“SuPeR Sarah!”

      25 Comments on “SuPeR Sarah!”

In Superman comics, there’s a “Bizarro World” in which everything is the opposite of how it should be. In the White House, there’s “Sarah’s World.” This week, White House Press Secretary Sarah Huckabee Sanders was asked if the president, having been accused of sexual misconduct by many women, was in a position to criticize others. “We feel strongly that the… Read more »

Information PRovided

      28 Comments on Information PRovided

As another semester grinds to a close, I’m reflecting on the valuable information provided by both seasoned and newly-minted public relations practitioners in recent weeks. We’ve attended lectures, workshops and conferences, networked with dozens of seasoned PR professionals plus alumni just starting their careers, and one thing is certain: after a 35 years of working in and teaching public relations,… Read more »

The PoweR of Oz

      34 Comments on The PoweR of Oz

It’s holiday movie season, and as I again watched the 1939 film The Wizard of Oz last week, it reinforced the powerful role it has played in my thinking throughout my life. I began to wonder how many others have also been influenced by a line or image from a favorite movie. There were quotes within Oz which informed me… Read more »

Why do we study PR history?

      2 Comments on Why do we study PR history?

Public Relations Nation occasionally posts an article written by a guest blogger. Raffaella Tonani is a journalism major and a Hofstra Honors College student enrolled in my Fundamentals of Public Relations course. –JM “The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape… Read more »

A study in hyPocRisy

      36 Comments on A study in hyPocRisy

“He has a public relations problem now!” I’ve heard that phrase applied to many powerful men in recent weeks including Harvey Weinstein, Kevin Spacey, Louis CK, Al Franken, Roy Moore, and others. Some have referred to sexual abuse allegations against them as crimes–and PR crises. Yes, these individuals’ public images have been damaged as a result of the allegations. But… Read more »

PictuRing change

      34 Comments on PictuRing change

Can pictures change the world? Fifteen months ago I accompanied 11 Lawrence Herbert School of Communication students and a colleague to Italy where we took on projects on behalf of Shoot 4 Change (S4C). S4C is a dedicated network of professional and amateur photographers, journalists, painters, and others who believe they can change the world by telling visual stories about… Read more »

“13 Reasons Why” campaign PRoposal

Public Relations Nation occasionally posts a guest blog. Raffaella Tonani is a journalism major and a Hofstra Honors College student enrolled in my Fundamentals of Public Relations course. The blog exceeds my word limit because Raffaella has many excellent and important suggestions! –JM The Netflix show 13 Reasons Why was controversial. This is how Netflix approached the release of the show and… Read more »

‘Tis the PR season

      37 Comments on ‘Tis the PR season

I walked into a local department store this weekend and discovered aisles of merchandise for Halloween, Thanksgiving, AND Chanukah and Christmas. Clearly American marketers have determined it’s not too early to get people thinking about and buying for the holidays ahead. It’s also a great time for public relations practitioners to associate their organizations with people’s holiday mindset. Reporters, bloggers and… Read more »

Possible PRofessions

      34 Comments on Possible PRofessions

Within the pages of Hofstra University’s web site lives a list of “possible professions in public relations,” designed to give readers a sense of the many options they’d have after earning a PR degree. Several colleagues and I recently examined the list, agreed it was reasonably thorough, but wondered if those seeking an introduction to the field would understand what… Read more »

Bursting with PRide

      37 Comments on Bursting with PRide

Here’s a word you may not know: kvell. It’s a Yiddish word, derived from German, meaning to burst with pride. I was kvelling last weekend at the Public Relations Student Society of America’s (PRSSA) National Conference in Boston, when it was announced that Hofstra’s PRSSA Chapter received the 2017 Star Chapter Award. This award recognizes PRSSA chapters which meet eight of… Read more »