Author Archives: jeffrey.morosoff@hofstra.edu

The PRoblem with history

      No Comments on The PRoblem with history

After just teaching my first class in PR history, I was honored to moderate “Public Relations History in the Classroom: Making More Time for Meaning-Making,” a roundtable discussion on August 12 with academic experts at the Association for the Education of Journalism and Mass Communication’s annual conference. People have been practicing the art of influencing public opinion since the dawn… Read more »

CorPoRate Social Responsibility

This summer, PR Nation is featuring graduate students’ capstone projects, required to earn a master’s degree in public relations at Hofstra University. Corporate Social Responsibility (CSR) has long been a public relations buzzword for companies doing the right thing. When a company seeks to create goodwill by “giving back” to the communities it serves, that’s good PR. But according to past research, not… Read more »

The Case of the PaRanoiac

It’s Media Relations 101: When telling a reporter something confidential, make sure he/she agrees it’s “off the record.” There’s no such thing as “off the record.” Last week, referencing new White House Communications Director Anthony Scaramucci, I expressed my concern that since PR people don’t need official credentials to practice, anyone can call themselves a PR practitioner. It didn’t take… Read more »

No exPeRience needed

In my 35 years in public relations, I’ve often lamented about how, since PR people don’t need official credentials to practice, anyone can print business cards and call themselves a PR practitioner. Apparently, the same is true for the White House’s director of communication, the government’s top PR job. Anthony Scaramucci, known to friends as “Mooch,” is a native Long… Read more »

NFL PeRceptions

      5 Comments on NFL PeRceptions

This summer, Public Relations Nation is occasionally featuring research by Hofstra University graduate students. This capstone paper was authored by Taylor Pirone who earned her MA in public relations in May: “While the majority of viewers are not allowing the negativity to keep them from watching football, the domestic violence conflicts have still shaped the perception of both the media and… Read more »

OPtics matteR

      4 Comments on OPtics matteR

Optics. It’s the current PR buzzword for “how it looks.” This week, when the president shared warm smiles and handshakes with world leaders, it was good optics. When the vice president, while visiting NASA, placed his hand on equipment clearly marked “Do Not Touch,” that was bad optics. But New Jersey Governor Chris Christie gets the Bad Optics of the… Read more »

An apPRehensive 4th

If July 4th weekend is the time to celebrate America, then why, according to recent polls, is our nation so anxious? Perhaps it’s the behavior of the president that’s making many of us deeply apprehensive. MSNBC co-anchors and real-life couple Joe Scarborough and Mika Brezinski were finishing their morning show Thursday when the president tweeted, “I heard poorly rated @Morning_Joe… Read more »

Potential deal bReakers

When it comes to making decisions, there’s often a “deal breaker,” that one situation that’ll stop us from moving ahead. If we’re choosing a college, nasty-looking dorms or a sarcastic recruiter might be deal breakers. When we’re car shopping, a mediocre sound system or a pushy salesperson might make us look elsewhere. Even small decisions such which movie to see… Read more »

Lots of exPeRience

      2 Comments on Lots of exPeRience

Occasionally, I like to use this space to share career advice from seasoned public relations professionals with lots of experience. In the May 2017 edition of Public Relations Tactics, the monthly newspaper published by the Public Relations Society of America (PRSA), 15 PR pros offered some truly sound counseling to students and young PR practitioners. Here’s a sampling: “Join and… Read more »

PuRpose-filled emojis

The use of emojis is exploding, but to what end? Do these adorable little illustrations serve any purpose at all? According to May 2017 Hofstra graduate Adria Marlowe, they sure do. PR Nation is featuring graduate students’ capstone projects, a requirement to earn a master’s degrees in public relations at Hofstra. Adria’s paper, “Symbolic Images and Lasting Impressions: Can emojis influence millennials’… Read more »