Tag Archives: Bill Marsteller

“The Business of PeRsuasion”

In the pantheon of 20th century public relations figures, few loom larger than Harold Burson. Now 96 years old, Burson and Bill Marsteller first joined forcesĀ in 1953 in Manhattan, and by the 1980sĀ Burson-Marsteller was one of the largest PR firms on the planet. In 1979, the company became a part of Young & Rubicam Group, a subsidiary of WPP, a… Read more »