Tag Archives: corporate social responsibility

Possible PRofessions

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Within the pages of Hofstra University’s web site lives a list of “possible professions in public relations,” designed to give readers a sense of the many options they’d have after earning a PR degree. Several colleagues and I recently examined the list, agreed it was reasonably thorough, but wondered if those seeking an introduction to the field would understand what… Read more »

CorPoRate Social Responsibility

This summer, PR Nation is featuring graduate students’ capstone projects, required to earn a master’s degree in public relations at Hofstra University. Corporate Social Responsibility (CSR) has long been a public relations buzzword for companies doing the right thing. When a company seeks to create goodwill by “giving back” to the communities it serves, that’s good PR. But according to past research, not… Read more »

CorPoRations: good, bad and ugly

Most corporations have recognized that good public relations means acting as good citizens. The often-used phrase “corporate social responsibility,” or CSR, is defined on csrwire.com as “the integration of business operations and values, whereby the interests of all stakeholders including investors, customers, employees, the community and the environment are reflected in the company’s policies and actions.” A company’s success is tied to how it’s perceived… Read more »

CorPoRate social responsibility and Apple

Acronyms are funny things, especially when the same letters morph into different meanings. HOV changed from Hour of Victory to traffic’s High Occupancy Vehicle. DDT was the insecticide dichlorodiphenyl-trichloroethane before it became Dynamic Debugging Tool. SST was Supersonic Transport and it’s also Sea Surface Temperature. ABC is either the American Broadcasting Company or Activity-Based Costing, an accounting term. When I started in corporate PR three decades ago, a CSR was a… Read more »