Tag Archives: Edward Bernays

PRopaganda and PoweR

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After weeks of unprecedented assaults on the media by the president and his representatives, it’s worth remembering Dr. Joseph Goebbels, Nazi Germany’s minister of propaganda. According to Encyclopedia Britannica, “Goebbels was responsible for presenting a favorable image of the Nazi regime to the German people…He took control of the national propaganda machinery, controlling the press, radio, theater, films, literature, music, and the… Read more »

Teaching in the Post-tRuth era

“(The public’s democratic judgment is) not to be relied upon…they could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above.” –Edward Bernays, the “Father of Modern PR” “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things… Read more »

My PRoductive semester

It’s the end of another semester and I hope my students–and everyone reading this blog–had a productive 15 weeks filled with learning. I sure did. This semester I learned that the new Museum of Public Relations, housed in the Baruch College library, is an important stop for everyone who’s a part of our profession. Anchored by the life and work of… Read more »

PReserving our history

Edwards Bernays is often referred to as the “father of modern public relations” with good reason. A nephew of the father of modern psychiatry, Sigmund Freud, Bernays was also an observer of human behavior. He understood early on that words and images could be used to persuade attitudes, publishing landmark books on PR including “Crystallizing Public Opinion” in 1923 and “Propaganda” in… Read more »

That awful "sPin" woRd

“spin” (public relations) — In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion…While traditional public relations may also rely on creative presentation of the facts, “spin” often implies disingenuous, deceptive and/or highly manipulative tactics. — Wikipedia As a PR teacher and practitioner, it upsets me terribly when I see the… Read more »

"PRopaganda" is online

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I was thrilled to see that the Museum of Public Relations (yes, there is one and it’s in Manhattan–more on that later) posted a Facebook link to a book titled “Propaganda” which was written by the father of modern public relations, Edward Bernays, and published in 1928. I had never read it. And what a fascinating book it is! Bernays, a nephew of… Read more »

Arthur Page's Seven PRinciples

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When learning the 20th century history of public relations, we often focus on Ivy Lee and Edward Bernays.  Lee’s 1906 “Declaration of Principles” and Bernays’ 1923 book “Crystallizing Public Opinion” had profound impact on the growth and understanding of the profession.  Students of PR history should also know Arthur Page, who built on their early efforts and helped shaped public relations as we know it today. Page, who… Read more »