Tag Archives: emojis

PuRpose-filled emojis

The use of emojis is exploding, but to what end? Do these adorable little illustrations serve any purpose at all? According to May 2017 Hofstra graduate Adria Marlowe, they sure do. PR Nation is featuring graduate students’ capstone projects, a requirement to earn a¬†master’s degrees in public relations¬†at Hofstra. Adria’s paper, “Symbolic Images and Lasting Impressions: Can emojis influence millennials’… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »