Tag Archives: Fraser Seitel

The Case of the PaRanoiac

It’s Media Relations 101: When telling a reporter something confidential, make sure he/she agrees it’s “off the record.” There’s no such thing as “off the record.” Last week, referencing new White House Communications Director Anthony Scaramucci, I expressed my concern that since PR people don’t need official credentials to practice, anyone can call themselves a PR practitioner. It didn’t take… Read more »

PRofessional wisdom

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  As I sat in on eight panel discussions during the regional conference “Start Spreading the News,” hosted by Hofstra’s Public Relations Student Society of America (PRSSA) chapter this weekend, I thought back to the valuable advice I received during my quarter-century as a PR practitioner. I also thought about how lucky our students are to have learned from more than two dozen professionals this… Read more »

PRe-existing PRisms

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Many of us have books we keep meaning to read. Mine have been “Les Miserables” by Victor Hugo and “Words That Work,” by Dr. Frank Luntz. Since Hugo’s book is approximately 1,500 pages and is in French (English translation available!), I opted to finally purchase Luntz’s 267-page tome. I’m an admirer of political and public opinion strategist Frank Luntz. I often watch his political… Read more »

P.T. Rove

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Karl Rove has been a political consultant since leaving the White House in 2007, working for the Republican Party and serving as a commentator for various media organizations.  He is often credited with engineering George W. Bush’s victories, including two elections for Texas governor and two for U.S. president. Phineas T. Barnum was a showman (and a former politician!) best remembered for creating… Read more »

Mom's (and Seitel's) PR message

  Yesterday’s panel-filled schedule at the PRSSA Regional Conference yielded more PR advice in a single day than most students obtain in a semester. There were more than two dozen public relations professionals filling classrooms with guidance, tips, lessons and observations, and every student there filled notebooks and Twitter and i-Pads with pearls of wisdom grabbed at the event. For me, a repeated message–uttered… Read more »

No excuses: Don't miss the PRSSA conference!

I’m a big proponent of lifelong learning. I truly like going to conferences, workshops and classes where I can enhance my knowledge and connect with professionals. I enjoy occasionally serving on panels and was honored to participate in the Society of Professional Journalists’ conference this weekend, joining senior PR colleagues in a presentation on crisis PR. Next week’s Public Relations Student Society of America’s (PRSSA) regional… Read more »

PR gets "Back to Basics" March 30-April 1

There is little question that social media has changed the public relations industry. Nearly every listing for a PR job requires “social media skills.” And there’s an expectation that if you’re in your early 20’s, you know social media because you’ve lived with it. Yet, my colleagues in academia and business complain that students who grew up at a keyboard don’t know how… Read more »