Tag Archives: Harold Burson

Still poPulaR

      No Comments on Still poPulaR

As I enjoyed the latest chapter in the Star Wars film series, I wondered why it still remains popular. Watching the opening titles, “A long, long time ago in a galaxy far, far away,” still stirs emotions in me and audiences worldwide. The first Star Wars movie premiered when I was a high school senior and I saw it four… Read more »

“The Business of PeRsuasion”

In the pantheon of 20th century public relations figures, few loom larger than Harold Burson. Now 96 years old, Burson and Bill Marsteller first joined forces in 1953 in Manhattan, and by the 1980s Burson-Marsteller was one of the largest PR firms on the planet. In 1979, the company became a part of Young & Rubicam Group, a subsidiary of WPP, a… Read more »

Burgeoning PlatfoRms

      50 Comments on Burgeoning PlatfoRms

Back when Harold Burson teamed with William Marstellar to start a PR agency in 1953, radio was losing its status as the only form of communication by which millions of people could share information simultaneously.  By then, seven million television sets had been sold in the U.S. and while TV was in its infancy, a massive shift began in the way audiences were entertained and informed.  Plus, thousands… Read more »