Tag Archives: Hofstra University

CaPstone Research

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Last week I noted how Hofstra University graduate students had completed their master’s degrees in public relations by submitting various capstone projects filled with revealing research and insights. As promised, I’m featuring the best of them here. First up is Putting the “Social” in Social Media: How human connection triggers engagement, authored by Stephanie Adomavicius. Stephanie wanted to “uncover what causes people to engage… Read more »

PRoper etiquette

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From time to time, Public Relations Nation posts a guest blog written by a Hofstra student. Katie Spoleti is a journalism major and a senior in the Lawrence Herbert School of Communication at Hofstra University.  Home for the holidays means getting to spend quality time with family members and friends you haven’t seen in a while. With Christmas break just around the… Read more »

OpPoRtunities, 2016

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People see the new year as a time to resolve to make certain changes in their lives. A well-publicized survey by GoBankingRates.com showed that while “losing weight” is a top priority for many this year, it ranked number three and a related resolution, “live a healthier lifestyle,” was number two. The top resolution was “enjoy life to the fullest.” I agree with numbers two… Read more »

On PaRis and red cuPs at StaRbucks

It often takes tragedy to put life’s challenges in perspective. The horrific acts of terror in Paris this week are no exception. My wife’s family lives in Paris; in fact, one set of cousins resides just blocks away from where some of the murders took place. We were relieved to hear they’re all OK–grieving, but safe. How seemingly appropriate that… Read more »