Tag Archives: Hofstra

CorPoRate Social Responsibility

This summer, PR Nation is featuring graduate students’ capstone projects, required to earn a master’s degree in public relations at Hofstra University. Corporate Social Responsibility (CSR) has long been a public relations buzzword for companies doing the right thing. When a company seeks to create goodwill by “giving back” to the communities it serves, that’s good PR. But according to past research, not… Read more »

PuRpose-filled emojis

The use of emojis is exploding, but to what end? Do these adorable little illustrations serve any purpose at all? According to May 2017 Hofstra graduate Adria Marlowe, they sure do. PR Nation is featuring graduate students’ capstone projects, a requirement to earn a master’s degrees in public relations at Hofstra. Adria’s paper, “Symbolic Images and Lasting Impressions: Can emojis influence millennials’… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »

A PRoud PRofessor

It’s the end of my seventh year of teaching at Hofstra and as it concludes, I am one proud professor–proud and happy for my students and their many achievements. So many undergraduates will successfully complete four years–and graduate students two years–of studies and hard work, and are now preparing to pursue their public relations careers. Undergraduates never cease to amaze me. Their knowledge, instincts and range… Read more »

PRotesting to PRotect our planet

In a mostly forgotten, 1972 post-apocalyptic sci-fi movie, “Silent Running,” Bruce Dern plays an astronaut/botanist who struggles to save Earth’s last remaining plant life, which was jettisoned into space as the planet’s vegetation dies. In her ’60s hit song, “Big Yellow Taxi,” Joni Mitchell laments how, “They took all the trees and put them in a tree museum,” and “they paved paradise and… Read more »

SuPeRb advice

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Briana Cunningham, president of Hofstra’s PRSSA chapter, said it was the best speech about public relations she’s ever heard. The keynote address at PRSSA’s annual conference, delivered by Ketchum’s former global CEO Ray Kotcher to an audience of nearly 100 students and PR professionals, was the centerpiece of yesterday’s program. Mr. Kotcher’s talk was filled with superb advice and observations, and while it’s… Read more »

A SuPeRvisor’s ethics

In this new age of “alternative facts,” the Public Relations Society of America’s (PRSA) Code of Ethics has taken on far greater importance for those who care about our profession’s reputation. Public relations, like journalism, isn’t regulated by the government, nor are its practitioners licensed by any professional body, so we’ve established codes of ethics to help guide our activities. PRSA’s code… Read more »

PRofoundly fortunate

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While events can have a real effect on a campus’s atmosphere and mood, this particular semester has seen extraordinary highs and lows. At Hofstra University, our September began just ahead of hosting the most-viewed presidential debate in history. The excitement on campus was electric. Students were involved on all levels of activities surrounding the presidential campaign. Then, three weeks ago, the election’s surprising outcome hit… Read more »

Punctuation and gRammar

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Now that the last vestiges of the first 2016 presidential debate have left Hofstra, it’s time to turn from politics to one of my favorite topics–punctuation and grammar. Reading students’ anonymous evaluations this week on my teaching revealed observations about how “strict” I am regarding their writing. They generally seemed grateful for my approach; one student even wrote, “I needed it.” I often tell the story about how I lost a… Read more »

Debating PRomotional value

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Hofstra University is abuzz with debate fever and awash in media this weekend. While Donald Trump and Hillary Clinton have their fans and committed voters, conventional thinking says the vote may hinge on their performances in THIS debate. And with the first of three presidential debates happening on the campus Monday, September 26, the grounds are swarming with reporters, producers, technicians, cameras,… Read more »