Tag Archives: Ketchum

SuPeRb advice

      52 Comments on SuPeRb advice

Briana Cunningham, president of Hofstra’s PRSSA chapter, said it was the best speech about public relations she’s ever heard. The keynote address at PRSSA’s annual conference, delivered by Ketchum’s former global CEO Ray Kotcher to an audience of nearly 100 students and PR professionals, was the centerpiece of yesterday’s program. Mr. Kotcher’s talk was filled with superb advice and observations, and while it’s… Read more »

PRofound advice

      55 Comments on PRofound advice

One of the great mentors in my life was a well-known educator named David Salten, whom I’ve mentioned here before. I shared birthday cake with David at his home as he turned 93, three weeks before he passed away. When I asked him how he stays so mentally sharp, his answer was, “I never stop learning.” Profound advice. This weekend I attended PRSSA’s Regional Conference,… Read more »