Tag Archives: media relations

Possible PRofessions

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Within the pages of Hofstra University’s web site lives a list of “possible professions in public relations,” designed to give readers a sense of the many options they’d have after earning a PR degree. Several colleagues and I recently examined the list, agreed it was reasonably thorough, but wondered if those seeking an introduction to the field would understand what… Read more »

The Case of the PaRanoiac

It’s Media Relations 101: When telling a reporter something confidential, make sure he/she agrees it’s “off the record.” There’s no such thing as “off the record.” Last week, referencing new White House Communications Director Anthony Scaramucci, I expressed my concern that since PR people don’t need official credentials to practice, anyone can call themselves a PR practitioner. It didn’t take… Read more »

PR and big data

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My friend and PR mentor Bert Cunningham frequently suggests topics for Public Relations Nation. As I’ve done before, I asked Bert to be a guest columnist this week. I’m very happy he’s again providing us with his wise observations. I recently had the pleasure of speaking to one of Professor Morosoff’s PR classes. One of the challenges, and opportunities, discussed was that PR pros… Read more »

A media relations samPleR

For those out there who still don’t quite understand how PR works, here’s a nice example of media relations: Last weekend, rocker and gun rights activist Ted Nugent made a speech to the National Rifle Association, comparing President Obama and Democrats to coyotes. “If the coyote’s in your living room pissing on your couch, it’s not the coyote’s fault,” he said…. Read more »