Tag Archives: Morosoff

Ethical SePtembeR

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September is Ethics Month. Each year, the Public Relations Society of America (PRSA) focuses its programs and publications on the six core values highlighted in its Code of Ethics while in public relations classrooms, professors and instructors reinforce the importance of truth, trust and transparency in the PR profession. In September’s Public Relations Tactics, PRSA’s informative monthly newsletter, PR veteran… Read more »

Pants on fiRe!

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It’s generally accepted that politicians–from your local council member to the nation’s president–occasionally bend the truth to make a point or a promise. Getting votes by telling people what they want to hear, or avoiding controversy by not telling people what they should hear, is a sad reality of political life. As in public relations, truth is a valuable commodity and those who tell it… Read more »

PRofessional goals

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Last week I asked Hofstra PRSSA Regional Conference attendees to discuss their “light bulb” moment, an instance when a PR professional may have said something inspirational. Among their responses were clear resolutions to initiate opportunities and channel professional goals into action. Here’s a sample of their comments: “Never judge on a person based on the person’s position at that point in time-because they may turn out… Read more »

PResents under the tree

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Last week, I suggested the movie”Mary Poppins” contained lessons we can apply to public relations. Now with Christmas upon us, this nice Jewish boy from Long Island is also suggesting there are some lovely PR presents in some of his favorite holiday TV shows and movies which can also illustrate the value of PR: “A Charlie Brown Christmas” — When Charlie Brown is tasked with… Read more »

Maximizing your PRofile

I attended the Association for Education in Journalism and Mass Communication (AEJMC) conference in San Francisco this week, an annual gathering filled with learning, sharing and networking opportunities for a couple of thousand communication educators. As always at these events, I learned a lot. AEJMC’s Public Relations Division sponsored an on-site visit to LinkedIn, where we heard from two experts on… Read more »

Cocktail PaRty

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Last week, “Public Relations Nation” featured helpful advice from Edelman’s Steve Rubel at the Fair Media Council’s annual Summer Social Media Boot Camp in Bethpage, N.Y. on July 10. Rubel’s main message was that everything we pitch to media and create online should have multiple uses and impressions. He suggested communicators must look for synergy and synchronicity by finding ways to attach social media… Read more »

Connections + knowledge = PoweR

“It’s not what you know but who you know.” How often has this been said? It’s a cynical question, based on the belief that professional success is primarily due to connections rather than knowledge. But is it true? There’s no question millions of people can point to who they knew as the reason they have a particular job. Case in point:… Read more »

The PResident's free degree

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“Students who started at community colleges…and then go on to a four-year institution — they essentially get the first half of their bachelor’s degree for free. People who enroll for skills training will graduate already ready to work, and they won’t have a pile of student debt.” President Barack Obama’s address to an audience at Pellissippi State Community College in Knoxville, Tennessee… Read more »

PR and big data

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My friend and PR mentor Bert Cunningham frequently suggests topics for Public Relations Nation. As I’ve done before, I asked Bert to be a guest columnist this week. I’m very happy he’s again providing us with his wise observations. I recently had the pleasure of speaking to one of Professor Morosoff’s PR classes. One of the challenges, and opportunities, discussed was that PR pros… Read more »

Something to be PRoud of

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Everyone should have something to point to Something to be proud of Look what I did, see what I’ve done I did the job, I was the one — from the musical “Working“ I felt kind of proud this week when WordPress electronically congratulated me on reaching 200 times that I’ve posted here on Public Relations Nation.  It meant I haven’t missed a… Read more »