Tag Archives: Newsday

Potential deal bReakers

When it comes to making decisions, there’s often a “deal breaker,” that one situation that’ll stop us from moving ahead. If we’re choosing a college, nasty-looking dorms or a sarcastic recruiter might be deal breakers. When we’re car shopping, a mediocre sound system or a pushy salesperson might make us look elsewhere. Even small decisions such which movie to see… Read more »

A rabbi and a PRiest…

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A rabbi and a priest become great friends while communicating messages of tolerance and faith throughout the nation as “The God Squad.” No, it’s not the opening of a silly joke. It’s a true story about Monsignor Thomas Hartman, known to his friends and followers as “Father Tom.” Father Tom left us last week at age 69 after a long battle with Parkinson’s disease. He and I often… Read more »

Pushing feaR

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President Franklin Roosevelt said this when the country was mired in the darkest days of the Great Depression. Inspiring the nation to remain positive, persevere and help those in need, these words became an American mantra as the Depression lingered. FDR’s skill at communicating positive messages was more than good public relations; it helped Americans through a devastating crisis. Today’s politicians and the media… Read more »

Unfixable PRoblems

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At 181 years old and with 350 thousand riders a day, the Long Island Rail Road is the oldest and largest commuter railway in the nation. Its aging infrastructure became apparent once again when service was halted last Wednesday due to what Newsday called the failure of “an ancient electrical cable.” Newsday’s Joye Brown also accused the LIRR of a “poor communications… Read more »

ExPeRt advice

At the Hofstra Chapter of the Public Relations Student Society of America (PRSSA) annual conference yesterday, there was no shortage of expert perspectives from presenters. Approximately 75 students heard from 16 professionals, delivering their valuable experience and wisdom through six workshops and a networking luncheon. Here are just some samples of the sound advice from our students’ guests. Their expertise speaks for itself:… Read more »

A dePaRted mentor

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Bradford O’Hearn passed away this week at 74. Brad was a mentor to me and was at least partially responsible for my time in government PR. He was both a great journalist and public relations man, with solid ethics and lots of common sense. Brad made the transition from journalism to PR look natural and easy; he was successful because he understood the roles… Read more »

Mr. PopulaR

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He’s 65 now, short and stocky, and looks more like an everyman than a piano man.  He’s been in a mental hospital and rehab, wrecked at least three cars and a motorcycle, lost two fortunes, and has three ex-wives including a supermodel and a woman half his age.  Yet there wasn’t an empty seat at Madison Square Garden last Thursday as Billy Joel… Read more »

Why a newspaPeR?

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The newspaper, to paraphrase Monty Python, is not quite dead. To hear Robert Zimmerman, partner at Zimmerman/Edelson, Inc. tell it, the printed paper is still an essential tool in the public relations practitioners’ kit.  Zimmerman made this point to the students attending last week’s conference staged by Hofstra’s Public Relations Student Society of America (PRSSA) chapter.  He noted that because the Internet allows us… Read more »

Ed Koch: Putting the "Public" in PR

Most readers of my blog probably don’t know much about–and maybe never even heard of–New York City Mayor Ed Koch, who died this week at age 88.  Koch served three terms from 1978-1990, and is often credited with turning the city around at a time when it was in terrible decline.  Ed Koch was also a public relations dream; he was… Read more »

PRoviding the basics

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This week my numbers became faces. Fifty people came to Hofstra to attend my conference titled, “PR on a Shoestring Budget for Nonprofits” which was designed to offer real help to organizations who are often unsure about how to “do” public relations.  These folks were from many of the same nonprofits who responded to my survey of Long Island nonprofits last year.  Fifty-eight percent said they devote less than 2%… Read more »