Tag Archives: PR

Bursting with PRide

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Here’s a word you may not know: kvell. It’s a Yiddish word, derived from German, meaning to burst with pride. I was kvelling last weekend at the Public Relations Student Society of America’s (PRSSA) National Conference in Boston, when it was announced that Hofstra’s PRSSA Chapter received the 2017 Star Chapter Award. This award recognizes PRSSA chapters which meet eight of… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »

Who do peoPle tRust?

Trust in institutions is apparently at an all-time low. While this probably doesn’t surprise you, it has important implications for how we should be communicating with our target audiences. “Who do people trust?” is a question PR agency giant Edelman looks to answer each year. Edelman’s Chief Content Strategist Steve Rubel returned to Hofstra University last week to talk to educators, business… Read more »

A PRoud PRofessor

It’s the end of my seventh year of teaching at Hofstra and as it concludes, I am one proud professor–proud and happy for my students and their many achievements. So many undergraduates will successfully complete four years–and graduate students two years–of studies and hard work, and are now preparing to pursue their public relations careers. Undergraduates never cease to amaze me. Their knowledge, instincts and range… Read more »

SuPeRb advice

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Briana Cunningham, president of Hofstra’s PRSSA chapter, said it was the best speech about public relations she’s ever heard. The keynote address at PRSSA’s annual conference, delivered by Ketchum’s former global CEO Ray Kotcher to an audience of nearly 100 students and PR professionals, was the centerpiece of yesterday’s program. Mr. Kotcher’s talk was filled with superb advice and observations, and while it’s… Read more »

PRaising a life in PR

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Most students probably never heard of Howard Blankman. Yet, as he passed away last week at age 91, it’s important to note and remember how much this one individual influenced so many PR “students,” particularly those, including me, who had the chance to work at his side. I paid tribute to Howard in this blog in June 2015 after we celebrated his 90th birthday. “Like most… Read more »

PRetty flowers

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Readers: My students have told me one of their favorite “PR Nation” posts was written for Valentine’s Day in 2013. I’m continuing a tradition of updating and re-posting it each year. Enjoy! “When a person brings pretty flowers to a date, that’s good public relations.” When we attempt to define public relations, we can agree that good PR strategies seek to accomplish one of three responses: to create attitudes,… Read more »

DisapPeaRing credibility

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“I bet it’s brand-new information to people that President Obama had a six-month ban on the Iraqi refugee program after two Iraqis came here to this country, were radicalized, and were the masterminds behind the Bowling Green Massacre. Most people don’t know that because it didn’t get covered.” — Kellyanne Conway on MSNBC. 02.02.17 President Obama didn’t impose a six-month… Read more »

The PuRest form of PR

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If public relations is the ability to influence attitudes, protests may be the purest form of PR. Throughout history, long-term social change has rarely resulted because of a single leader’s decision; change happened when people raised their voices and pressured leaders to take action. There are countless events since the beginning of recorded time which serve as examples. From the freeing of Hebrew slaves in Egypt… Read more »

PRofoundly fortunate

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While events can have a real effect on a campus’s atmosphere and mood, this particular semester has seen extraordinary highs and lows. At Hofstra University, our September began just ahead of hosting the most-viewed presidential debate in history. The excitement on campus was electric. Students were involved on all levels of activities surrounding the presidential campaign. Then, three weeks ago, the election’s surprising outcome hit… Read more »