Tag Archives: Public Relations Nation

Ethical SePtembeR

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September is Ethics Month. Each year, the Public Relations Society of America (PRSA) focuses its programs and publications on the six core values highlighted in its Code of Ethics while in public relations classrooms, professors and instructors reinforce the importance of truth, trust and transparency in the PR profession. In September’s Public Relations Tactics, PRSA’s informative monthly newsletter, PR veteran… Read more »

PaRty like it's fall 2016

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One of the coolest parts about teaching is getting those wonderful “back to school” butterflies in my stomach as September arrives. For me it’s just like that feeling of anticipation when I go to a party where I’ll know some people, but I’ll be meeting a lot of others for the first time. There always seems to be heightened importance to first… Read more »

PRofessional goals

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Last week I asked Hofstra PRSSA Regional Conference attendees to discuss their “light bulb” moment, an instance when a PR professional may have said something inspirational. Among their responses were clear resolutions to initiate opportunities and channel professional goals into action. Here’s a sample of their comments: “Never judge on a person based on the person’s position at that point in time-because they may turn out… Read more »

The earliest chaPteRs

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Once upon a time more than 5,000 years ago, God needed a good PR representative to speak on behalf of slaves in Egypt. He hired Moses, who was called up to a mountain and tasked with securing freedom for the Jews who were under Pharaoh’s grip in Egypt. Moses, being slow of tongue, enlisted his brother Aaron to be spokesperson. Using a catchy slogan (“Let my… Read more »

Maximizing your PRofile

I attended the Association for Education in Journalism and Mass Communication (AEJMC) conference in San Francisco this week, an annual gathering filled with learning, sharing and networking opportunities for a couple of thousand communication educators. As always at these events, I learned a lot. AEJMC’s Public Relations Division sponsored an on-site visit to LinkedIn, where we heard from two experts on… Read more »

The PResident's free degree

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“Students who started at community colleges…and then go on to a four-year institution — they essentially get the first half of their bachelor’s degree for free. People who enroll for skills training will graduate already ready to work, and they won’t have a pile of student debt.” President Barack Obama’s address to an audience at Pellissippi State Community College in Knoxville, Tennessee… Read more »

Something to be PRoud of

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Everyone should have something to point to Something to be proud of Look what I did, see what I’ve done I did the job, I was the one — from the musical “Working“ I felt kind of proud this week when WordPress electronically congratulated me on reaching 200 times that I’ve posted here on Public Relations Nation.  It meant I haven’t missed a… Read more »

Arthur Page's Seven PRinciples

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When learning the 20th century history of public relations, we often focus on Ivy Lee and Edward Bernays.  Lee’s 1906 “Declaration of Principles” and Bernays’ 1923 book “Crystallizing Public Opinion” had profound impact on the growth and understanding of the profession.  Students of PR history should also know Arthur Page, who built on their early efforts and helped shaped public relations as we know it today. Page, who… Read more »

PeRsonal deception?

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Everyone has an opinion about Facebook.  Love it, “like” it or hate it, Facebook has a billion and a quarter users, and roughly half of them use it daily.  For public relations practitioners, Facebook is an extremely useful tool for creating relationships with targeted audiences.  In fact, Facebook and other social media platforms have forever changed the practice of public relations in countless ways. I… Read more »

PRius envy

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I love my Prius.  I leased it last summer and I’ve already driven it more than 12,000 miles, averaging more than 50 miles per gallon of gas.  It’s comfortable, has a nice ride, and contains sophisticated technology which makes driving it more fun.  Plus, the dealership is state-of-the-art when it comes to customer service. After my car developed a noise… Read more »