Tag Archives: Public Relations Student Society of America

Bursting with PRide

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Here’s a word you may not know: kvell. It’s a Yiddish word, derived from German, meaning to burst with pride. I was kvelling last weekend at the Public Relations Student Society of America’s (PRSSA) National Conference in Boston, when it was announced that Hofstra’s PRSSA Chapter received the 2017 Star Chapter Award. This award recognizes PRSSA chapters which meet eight of… Read more »

Politics oR punctuation

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Welcome back! While PR Nation has about a thousand subscribers, I’m pretty sure my current students haven’t checked in for the last couple of months and my new students are reading it for the first time. Despite a quiet summer readership, I’ve continued to write and publish this blog every week since January 23, 2011. With a few guest posts… Read more »

A PRoud PRofessor

It’s the end of my seventh year of teaching at Hofstra and as it concludes, I am one proud professor–proud and happy for my students and their many achievements. So many undergraduates will successfully complete four years–and graduate students two years–of studies and hard work, and are now preparing to pursue their public relations careers. Undergraduates never cease to amaze me. Their knowledge, instincts and range… Read more »

Knitting and the SuPeR Bowl

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“Knitting and the Super Bowl don’t go together!” Allison Melangton, SVP of Hulman Motorsports and a keynote speaker at this year’s Public Relations Student Society of America (PRSSA) National Conference in Indianapolis, didn’t let her colleagues’ negative reaction stop her. For 30 years, Melangton has led internationally renowned events including the Indianapolis 500, NBA championships and the 2012 Super Bowl. She talked about how… Read more »

OpPoRtunities, 2016

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People see the new year as a time to resolve to make certain changes in their lives. A well-publicized survey by GoBankingRates.com showed that while “losing weight” is a top priority for many this year, it ranked number three and a related resolution, “live a healthier lifestyle,” was number two. The top resolution was “enjoy life to the fullest.” I agree with numbers two… Read more »

A PRofessional's advice

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I usually leave professional conferences with information that helps me do my job better. Student conferences, alternately, are filled with good advice about a profession–and life. Some advice heard at the Public Relations Student Society of America’s (PRSSA) National Conference in Atlanta came from Coca-Cola Vice President Scott Williamson, who delivered a keynote address to 1,250 students from around the country. His… Read more »

Plugging into Resources

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In my fundamentals of public relations courses, my students and I identify good online resources for information about the industry. There are so many blogs and web sites providing students and professionals with tips, guides, internships, professional development, and networking opportunities. Usually these sites are created by trade organizations including the Public Relations Society of America, Institute for Public Relations, International Public… Read more »

ExPeRt advice

At the Hofstra Chapter of the Public Relations Student Society of America (PRSSA) annual conference yesterday, there was no shortage of expert perspectives from presenters. Approximately 75 students heard from 16 professionals, delivering their valuable experience and wisdom through six workshops and a networking luncheon. Here are just some samples of the sound advice from our students’ guests. Their expertise speaks for itself:… Read more »

PeaRls of wisdom

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There were many wise words provided by PR veterans to more than 1,000 students at last week’s conference of the Public Relations Student Society of America (PRSSA) in Washington, D.C. Perhaps the most significant session was titled, “A Conversation with Living Legends,” featuring Thomas Hoog, former president and CEO of Hill+Knowlton, and Maril MacDonald, CEO and founder of Gagen MacDonald. There was… Read more »

Taking time to PondeR

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My t-shirt (photo, r.) got some laughs at the Public Relations Student Society of America (PRSSA) conference in Washington, D.C. this weekend.  It was a birthday gift from my daughters, and it’s precisely what I find myself saying to my students when they seem surprised by an assignment or a class policy.  In fact, most teachers say it a lot, and in its… Read more »