Tag Archives: Public Relations Tactics

Ethical SePtembeR

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September is Ethics Month. Each year, the Public Relations Society of America (PRSA) focuses its programs and publications on the six core values highlighted in its Code of Ethics while in public relations classrooms, professors and instructors reinforce the importance of truth, trust and transparency in the PR profession. In September’s Public Relations Tactics, PRSA’s informative monthly newsletter, PR veteran… Read more »

Steve Rubel: PR's Potential poweR

In my world, it seems that Steve Rubel is speaking everywhere.  And what he’s saying concerns me. A Hofstra University graduate, Steve is chief content strategist at Edelman, the world’s largest public relations firm.  His role (as I understand it) is to study and report on trends in social media, and how they affect the business of providing content.  In recent… Read more »