Tag Archives: public relations

Information PRovided

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As another semester grinds to a close, I’m reflecting on the valuable information provided by both seasoned and newly-minted public relations practitioners in recent weeks. We’ve attended lectures, workshops and conferences, networked with dozens of seasoned PR professionals plus alumni just starting their careers, and one thing is certain: after a 35 years of working in and teaching public relations,… Read more »

Possible PRofessions

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Within the pages of Hofstra University’s web site lives a list of “possible professions in public relations,” designed to give readers a sense of the many options they’d have after earning a PR degree. Several colleagues and I recently examined the list, agreed it was reasonably thorough, but wondered if those seeking an introduction to the field would understand what… Read more »

Screwed-up PRiorities

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If ISIS terrorists or North Koreans had booked a room at Las Vegas’s Mandalay Bay Hotel and fired on a crowd of thousands–killing 58 and wounding more than 500–millions of Americans would support going to war to defeat them. But because it was an American who purchased these guns legally, little-to-nothing will be done to stop it from happening again…. Read more »

Ethical SePtembeR

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September is Ethics Month. Each year, the Public Relations Society of America (PRSA) focuses its programs and publications on the six core values highlighted in its Code of Ethics while in public relations classrooms, professors and instructors reinforce the importance of truth, trust and transparency in the PR profession. In September’s Public Relations Tactics, PRSA’s informative monthly newsletter, PR veteran… Read more »

The Case of the PaRanoiac

It’s Media Relations 101: When telling a reporter something confidential, make sure he/she agrees it’s “off the record.” There’s no such thing as “off the record.” Last week, referencing new White House Communications Director Anthony Scaramucci, I expressed my concern that since PR people don’t need official credentials to practice, anyone can call themselves a PR practitioner. It didn’t take… Read more »

NFL PeRceptions

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This summer, Public Relations Nation is occasionally featuring research by Hofstra University graduate students. This capstone paper was authored by Taylor Pirone who earned her MA in public relations in May: “While the majority of viewers are not allowing the negativity to keep them from watching football, the domestic violence conflicts have still shaped the perception of both the media and… Read more »

PuRpose-filled emojis

The use of emojis is exploding, but to what end? Do these adorable little illustrations serve any purpose at all? According to May 2017 Hofstra graduate Adria Marlowe, they sure do. PR Nation is featuring graduate students’ capstone projects, a requirement to earn a master’s degrees in public relations at Hofstra. Adria’s paper, “Symbolic Images and Lasting Impressions: Can emojis influence millennials’… Read more »

CaPstone Research

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Last week I noted how Hofstra University graduate students had completed their master’s degrees in public relations by submitting various capstone projects filled with revealing research and insights. As promised, I’m featuring the best of them here. First up is Putting the “Social” in Social Media: How human connection triggers engagement, authored by Stephanie Adomavicius. Stephanie wanted to “uncover what causes people to engage… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »

Who do peoPle tRust?

Trust in institutions is apparently at an all-time low. While this probably doesn’t surprise you, it has important implications for how we should be communicating with our target audiences. “Who do people trust?” is a question PR agency giant Edelman looks to answer each year. Edelman’s Chief Content Strategist Steve Rubel returned to Hofstra University last week to talk to educators, business… Read more »