Tag Archives: SEO

Maximizing your PRofile

I attended the Association for Education in Journalism and Mass Communication (AEJMC) conference in San Francisco this week, an annual gathering filled with learning, sharing and networking opportunities for a couple of thousand communication educators. As always at these events, I learned a lot. AEJMC’s Public Relations Division sponsored an on-site visit to LinkedIn, where we heard from two experts on… Read more »

Moving PictuRes

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In an Edelman PR blog a year ago, Arun Mahtani wrote about how video has emerged as a profoundly important tool for public relations professionals. “In public relations, we’ve always put storytelling front and center. It’s been key to winning media coverage for our clients.” “In the world of YouTube,” he continued, “it’s real stories about real people that reign supreme. The site… Read more »