Tag Archives: Shelley Spector

The PRoblem with history

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After just teaching my first class in PR history, I was honored to moderate “Public Relations History in the Classroom: Making More Time for Meaning-Making,” a roundtable discussion on August 12 with academic experts at the Association for the Education of Journalism and Mass Communication’s annual conference. People have been practicing the art of influencing public opinion since the dawn… Read more »

The earliest chaPteRs

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Once upon a time more than 5,000 years ago, God needed a good PR representative to speak on behalf of slaves in Egypt. He hired Moses, who was called up to a mountain and tasked with securing freedom for the Jews who were under Pharaoh’s grip in Egypt. Moses, being slow of tongue, enlisted his brother Aaron to be spokesperson. Using a catchy slogan (“Let my… Read more »